What will I learn about: how to stand out from the competition and build credibility by defining a highly specific niche market based on either industry or function?

Discover how to stand out from the competition and build credibility by defining a highly specific niche market based on either industry or function.

What will I learn about: Learn to attract potential customers by offering a free, cleverly packaged informational gift that tells readers what to do, but makes them pay for how to do it?

Learn to attract potential customers by offering a free, cleverly packaged informational gift that tells readers what to do, but makes them pay for how to do it.

What will I learn about: how to build an effective landing page that leverages human curiosity, fear, pain, and gain to seamlessly collect visitor contact information?

Understand how to build an effective landing page that leverages human curiosity, fear, pain, and gain to seamlessly collect visitor contact information.

What will I learn about: the art of drip-marketing by setting up automated, conversational email sequences written to a single ideal customer to build lasting trust and credibility?

Master the art of drip-marketing by setting up automated, conversational email sequences written to a single ideal customer to build lasting trust and credibility.

What will I learn about: how to drive targeted website traffic using Pay-Per-Click advertising by selecting customer-focused keywords and writing concise, benefit-driven ads?

Find out how to drive targeted website traffic using Pay-Per-Click advertising by selecting customer-focused keywords and writing concise, benefit-driven ads.

The One Week Marketing Plan

The Set It & Forget It Approach For Quickly Growing Your Business

Mark Satterfield

★ 3.7 / 5(61 ratings)

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Categories:

Marketing & Sales

If You're Curious About These Questions...

You should listen to this audiobook

💡Did you know that the most effective marketing strategies often require very little money and absolutely no industry connections?
💡What if you could replace months of trial and error with a high-impact marketing plan built in just one week?
💡What’s the secret to creating a 'set-it-and-forget-it' marketing system that consistently attracts your ideal clients?

Listen to The One Week Marketing Plan — Free Audiobook

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Key Takeaways from The One Week Marketing Plan

✓Discover how to stand out from the competition and build credibility by defining a highly specific niche market based on either industry or function.
✓Learn to attract potential customers by offering a free, cleverly packaged informational gift that tells readers what to do, but makes them pay for how to do it.
✓Understand how to build an effective landing page that leverages human curiosity, fear, pain, and gain to seamlessly collect visitor contact information.
✓Master the art of drip-marketing by setting up automated, conversational email sequences written to a single ideal customer to build lasting trust and credibility.
✓Find out how to drive targeted website traffic using Pay-Per-Click advertising by selecting customer-focused keywords and writing concise, benefit-driven ads.

Learning Tools

Reinforce what you learned from The One Week Marketing Plan

Mind Map

The One Week Marketing Plan

Day 1: Define Your Niche+

Day 2: Create a Free Offer+

Day 3 & 4: Website & Drip Campaign+

Day 5: PPC Advertising+

Social Media Strategy+

Blogging Strategy+

Media & Direct Mail+

Joint Ventures+

Core Philosophy+

Quiz — Test Your Understanding

Question 1 of 10

Why is defining a niche market considered essential on Day 1 of the marketing plan?

A. It allows you to legally monopolize a specific product category.
B. It provides visibility and allows you to send a specific message to a target audience with specific needs.
C. It significantly reduces the costs associated with manufacturing and distribution.
D. It ensures that you will not have to spend any money on pay-per-click advertising.

Question 2 of 10

When creating a free offer to convert customers, what strategy should you use regarding the content?

A. Provide a complete, step-by-step tutorial on exactly how to solve their problem.
B. Focus heavily on current fads and trending pop culture topics.
C. Tell the readers what to do and what not to do, but hold out on exactly how to do it.
D. Use highly technical corporate jargon to prove your absolute expertise.

Question 3 of 10

What is the primary purpose of a 'drip-marketing campaign'?

A. To slowly reduce the price of your core product until the customer finally buys it.
B. To send a series of messages over a short period to develop trust and credibility.
C. To leak small amounts of controversial information to the media to gain free PR.
D. To gradually release new features of a product to keep current users engaged.

Question 4 of 10

How does Google's 'quality score' impact your pay-per-click (PPC) advertising?

A. It dictates the maximum daily budget you are allowed to spend on Google AdWords.
B. It checks your ad for grammatical errors and removes ads with typos.
C. It positions your ad better if Google determines it highly corresponds to users' search criteria.
D. It guarantees your advertisement will appear on competitors' websites.

Question 5 of 10

According to the book, what is an important rule to follow when scheduling social media posts?

A. Always post early in the morning before your target audience wakes up.
B. Avoid scheduling posts during heavy news days, such as elections or emergencies.
C. Post exactly the same message across all platforms simultaneously.
D. Only post on weekends when users have more free time to read long content.

Question 6 of 10

What writing style does the author recommend for a business blog?

A. A formal, academic style focused on objective statistics.
B. A highly technical style that utilizes industry-specific jargon.
C. A corporate style that removes personal opinions to remain neutral.
D. A one-to-one conversational style that includes personal details and stories.

Question 7 of 10

Why does the author argue that direct mail is still an effective marketing strategy?

A. It is much cheaper to produce and send than email marketing campaigns.
B. Physical mailboxes have much less competition than digital email inboxes.
C. The postal service provides free demographic targeting data to small businesses.
D. Younger generations overwhelmingly prefer physical mail over digital communication.

Question 8 of 10

When purchasing a mailing list for direct mail, why are 'response lists' recommended over 'compiled lists'?

A. Response lists are cheaper and gather broader general public information.
B. Response lists detail the private information of people who have responded to similar offers in the past.
C. Response lists only include people who live within a 10-mile radius of your business.
D. Response lists guarantee a 100% open rate for your physical mail.

Question 9 of 10

What is identified as the first major hurdle you must clear once you have chosen a partner for a joint venture?

A. Distrust
B. Legal fees
C. Branding disagreements
D. Geographic distance

Question 10 of 10

How long does the author suggest you must commit to sticking with this marketing system for it to yield the best results?

A. At least one week
B. At least one month
C. At least six months
D. At least one year