Every Job Is a Sales Job audiobook cover - How to Use the Art of Selling to Win at Work

Every Job Is a Sales Job

How to Use the Art of Selling to Win at Work

Cindy McGovern

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Mind Map

Every Job Is a Sales Job
The Core Philosophy+
Step 1: Plan+
Step 2: Seek Opportunities+
Step 3: Establish Trust+
Step 4: Ask for It+
Step 5: Follow Up+
Handling Rejection+

Quiz — Test Your Understanding

Question 1 of 7
According to the book, why do adults generally struggle with selling compared to children?
  • A. Adults lack the cognitive flexibility to adapt to different sales scenarios.
  • B. Adults are conditioned by society to avoid inconveniencing others and to politely accept what they are given.
  • C. Adults have a harder time understanding the true value of the products they are trying to sell.
  • D. Adults are too focused on long-term relationships rather than immediate gains.
Question 2 of 7
When creating a sales plan, why is it crucial to ask the question 'Who can help me?'
  • A. To build a large network of casual acquaintances for future reference.
  • B. To figure out which of your colleagues can do the hard work for you.
  • C. To ensure you are directing your pitch to the person who actually has the authority to grant your request.
  • D. To find someone who can act as a mediator between you and a difficult client.
Question 3 of 7
What is one of the author's recommended strategies for making the most out of networking events?
  • A. Dive deep into controversial topics like politics to quickly find like-minded clients.
  • B. Wait for others to approach you so you don't appear overly aggressive.
  • C. Focus solely on pitching your product and avoid wasting time on small talk.
  • D. Pay close attention to people's conversations to identify problems that you might be able to solve.
Question 4 of 7
How does the book suggest you can effectively build trust with the person you are trying to sell to?
  • A. By pitching your idea immediately so they know you value their time.
  • B. By giving them your undivided attention and choosing a convenient time to make your pitch.
  • C. By offering them a significant financial discount on your first transaction.
  • D. By proving you have more industry knowledge and expertise than they do.
Question 5 of 7
What psychological insight does the author share to help overcome the fear of asking for what you want?
  • A. Most people actually feel guilty about saying 'no' to someone's request.
  • B. People respect aggressive negotiators and will automatically say 'yes' to confident demands.
  • C. Hearing the word 'no' triggers a dopamine release that eventually builds resilience.
  • D. Buyers are usually unaware of their own needs until you forcefully point them out.
Question 6 of 7
In the context of sales, what is the 'pitch and ditch' behavior that the author warns against?
  • A. Giving up on a potential client immediately after they reject your first offer.
  • B. Making a sale and then never contacting the person again.
  • C. Throwing away your original sales plan when a conversation goes off-topic.
  • D. Delegating the final stages of a transaction to a junior employee.
Question 7 of 7
According to the final summary, how should you respond when someone rejects your pitch?
  • A. Badger them until they understand the true value of your offer.
  • B. Immediately cut ties so you don't waste any more time on them.
  • C. Remain friendly and helpful, using the opportunity to explore why they didn't want what you were selling.
  • D. Point out the flaws in their reasoning to show them why their rejection is a mistake.

Every Job Is a Sales Job — Full Chapter Overview

Every Job Is a Sales Job Summary & Overview

Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.

Who Should Listen to Every Job Is a Sales Job?

  • Entrepreneurs hoping to hit the ground running
  • Sales professionals looking for a fresh angle
  • People managers wanting to upskill their teams

About the Author: Cindy McGovern

Dr. Cindy McGovern is a speaker, sales consultant, and the founder of Orange Leaf Consulting. McGovern has provided sales training for hundreds of organizations and individuals, helping companies to boost their bottom line and bring new business through their doors.

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