If You're Curious About These Questions...
You should listen to this audiobook
- How can learning and development professionals use Daniel Kahneman's concepts of System 1 and System 2 thinking to create 'cognitive jolts' that make training unforgettable?
- Why does designing corporate training for 'everyone' usually mean designing for 'no one,' and how can building specific learner personas solve this problem?
- What can corporate trainers learn from the cross-channel coordination of iconic Super Bowl commercials to transform isolated modules into high-impact learning campaigns?
Listen to Think Like a Marketer, Train Like an L&D Pro — Free Audiobook
Key Takeaways from Think Like a Marketer, Train Like an L&D Pro
- Discover how applying proven marketing strategies to Learning and Development can rescue failed training initiatives and seamlessly integrate development into daily workflows.
- Understand why traditional training fails by ignoring intuitive System 1 thinking, and learn to use marketing heuristics to instantly engage your audience.
- Learn how to capture attention using cognitive jolts, concrete examples, and strategic repetition to make new information feel personally urgent and memorable.
- Master the creation of detailed learner personas and segmentation to replace ineffective, one-size-fits-all corporate training with highly personalized programs.
- Find out how to meticulously map the complete learner journey, identifying key touchpoints and interactions to build a cohesive, results-driven omnichannel strategy.
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Think Like a Marketer, Train Like an L&D Pro — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Grasp your learners' thinking
Chapter 3: Who’s this for, really?
Chapter 4: Learning occurs every step of the way
Chapter 5: Engage through content
Chapter 6: Grasp the visual element
Chapter 7: Build learning campaigns
Think Like a Marketer, Train Like an L&D Pro Summary & Overview
Think Like a Marketer, Train Like and L&D Pro (2025) reveals how learning and development professionals can dramatically improve training effectiveness by applying proven marketing strategies, since both fields share the core goals of capturing attention and influencing behavior. It offers practical strategies for crafting compelling learner personas, designing attention-grabbing content, and creating coordinated learning campaigns that drive engagement and retention – much like successful marketing efforts.
Who Should Listen to Think Like a Marketer, Train Like an L&D Pro?
- L&D professionals ready to turn mundane training into engaging experiences
- Corporate trainers looking to boost participation and improve knowledge retention
- HR directors aiming to maximize training ROI and employee development impact
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