Trust Agents audiobook cover - Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents

Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan and Julien Smith

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Key Takeaways from Trust Agents

Learning Tools

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Mind Map

Trust Agents
The Trust Agent Mindset
Shift from Selling
Rehumanize the Web
Long-Term Value
Universal Application
Gamifying Life and Work
Set Clear Goals
Friendly Competition
Hack the System
Invent Your Own Game
Building Influence Without Selling
Organic Promotion
Eschew Ego
Strategic Honesty
Proactive Service
Leveraging Technology
Digital Multiplier
24/7 Impact
Pre-build Channels
Adopt Early
Becoming Agent Zero
Network Hub
Connect with Connectors
Selfless Assistance
Visibility to Authority
Online Etiquette & Community
The Golden Rule
Strategic Vulnerability
Protect Reputation
Group Power
Quid Pro Quo
Actionable Steps
Unified Branding
Audit Reputation
Address Complaints

Quiz — Test Your Understanding

Question 1 of 8
Why are traditional aggressive selling and advertising considered less effective in the internet age?

Trust Agents — Full Chapter Overview

Trust Agents Summary & Overview

Trust Agents describes how anyone can use the web to become a trust agent – meaning someone who is well-versed in the tools of the web and who is very influential and trusted because of this.

Who Should Listen to Trust Agents?

  • Anyone who wants to understand what successful marketing looks like in the internet age
  • Anyone who wants to greatly expand their influence

About the Author: Chris Brogan and Julien Smith

Chris Brogan is a well-known American blogger, journalist and marketing consultant. Julien Smith is a consultant, speaker and CEO of the start-up Breather, a company that rents out rooms for work and relaxation.

 

© Chris Brogan: Trust Agents copyright 2010, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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