New Sales. Simplified. audiobook cover - The Essential Handbook for Prospecting and New Business Development

New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

Mike Weinberg

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Mind Map

New Sales. Simplified.
Mindset & Common Pitfalls+
The 3-Part Framework+
Phase 1: Selecting Targets+
Phase 2: Deploying Weapons+
Phase 3: The Attack (Calls & Meetings)+
Structuring the Client Visit+
Overcoming Resistance & Presenting+
Time Blocking & Execution+
Gatekeepers & Etiquette+

Quiz — Test Your Understanding

Question 1 of 10
What is the foundational three-part framework for new business development outlined by Mike Weinberg?
  • A. Prospect, Pitch, Close
  • B. Target, Weapons, Attack
  • C. Connect, Present, Negotiate
  • D. Research, Engage, Retain
Question 2 of 10
How does the author recommend structuring your list of prospective target accounts?
  • A. Keep an ever-expanding, unlimited list to maximize your reach.
  • B. Rotate target accounts weekly to keep the sales pipeline fresh.
  • C. Focus on a finite, written, and workable list of accounts.
  • D. Target only the 'dream clients' that will drastically change your company's future.
Question 3 of 10
According to the book, what is the most important weapon in a salesperson's armory?
  • A. A comprehensive CRM system
  • B. High-quality marketing brochures
  • C. A polished, high-tech slide presentation
  • D. The salesperson's client-centric sales story
Question 4 of 10
What advice does the author give regarding proactive sales calls (cold calls)?
  • A. Drop your 'sales voice' and speak in a normal, conversational tone.
  • B. Read directly from a carefully crafted script to ensure no details are missed.
  • C. Accept a 'no' gracefully on the first try to avoid annoying the prospect.
  • D. Immediately pitch your product's technical features as soon as they answer.
Question 5 of 10
When conducting an in-person meeting with a prospect, how should you position yourself physically if possible?
  • A. Sit directly opposite them to establish authority.
  • B. Sit next to them or at a 90-degree angle to avoid feeling like adversaries.
  • C. Stand while they sit to maintain control of the room.
  • D. Sit at the head of the conference table regardless of where they sit.
Question 6 of 10
What is identified as the most important part of the client visit structure?
  • A. Delivering a 30-minute comprehensive product demo.
  • B. Building extensive personal rapport for the first half of the meeting.
  • C. Sharing your agenda to show professionalism and focus on the prospect.
  • D. Closing the deal and securing a signature before leaving the room.
Question 7 of 10
What does the author suggest regarding slide presentations during a sales meeting?
  • A. Use a minimum of 20 slides to thoroughly explain your value proposition.
  • B. Presenting is the exact same thing as selling, so use presentations as often as possible.
  • C. Start the meeting with a presentation before asking any discovery questions.
  • D. Keep them short, ideally around four slides, to encourage dialogue.
Question 8 of 10
What strategy is recommended for ensuring you actually get your prospecting done amidst daily distractions?
  • A. Time blocking specific periods in your calendar solely for prospecting.
  • B. Multitasking by prospecting while answering emails and internal queries.
  • C. Delegating all prospecting to marketing so you can focus on closing.
  • D. Waiting until all internal meetings and administrative tasks are finished before prospecting.
Question 9 of 10
How does the author suggest treating receptionists and administrative assistants?
  • A. Bypass them as quickly as possible to get to the true decision-maker.
  • B. Treat them as valuable allies and befriend them, as they can offer invaluable advice.
  • C. View them as obstacles and use aggressive tactics to get patched through.
  • D. Ignore them entirely by only reaching out via direct email to executives.
Question 10 of 10
When crafting your sales story or 'power statement,' what should be the primary focus?
  • A. The history and founding of your company.
  • B. The specific technical features and specifications of your product.
  • C. The client's pains, the problems you solve, and the results you help achieve.
  • D. A detailed comparison chart of why your competitors are inferior.

New Sales. Simplified. — Full Chapter Overview

New Sales. Simplified. Summary & Overview

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

Who Should Listen to New Sales. Simplified.?

  • New business sales executives
  • Sales managers
  • Account managers and veteran salespeople looking to refresh their skills

About the Author: Mike Weinberg

Mike Weinberg is a specialist in new business development and sales management. He’s not only a best-selling author, but also a consultant, coach, and speaker. Named as a Top Sales Influencer by Forbes and OpenView Labs, before setting up his consulting practice he was the top producer for three different companies.

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