80/20 Internet Lead Generation audiobook cover - How A Few Simple, Profitable Strategies Can Lead to Marketplace Domination

80/20 Internet Lead Generation

How A Few Simple, Profitable Strategies Can Lead to Marketplace Domination

Scott A. Dennison

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Marketing & Sales

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80/20 Internet Lead Generation
Modern Marketing Mindset+
The 80/20 Rule+
Unique Selling Point (USP)+
Website & SEO+
Pay-Per-Click (PPC)+
Content Marketing+

Quiz — Test Your Understanding

Question 1 of 7
Why does the author argue that traditional advertising methods, like newspaper ads, are ineffective for niche products like 'tarantula leashes'?
  • A. They are significantly more expensive to produce than modern digital advertisements.
  • B. They broadcast a single message to a broad audience, meaning only a tiny fraction of viewers will actually be interested.
  • C. Traditional media strictly limits the types of exotic or unconventional products that can be advertised.
  • D. People who read newspapers are statistically unlikely to own pets or purchase pet supplies.
Question 2 of 7
According to the 80/20 rule discussed in the book, how should a business identify its ideal customers?
  • A. By surveying all past customers to find out which 20 percent are the most satisfied with their purchase.
  • B. By focusing on the 20 percent of customers who engage the most frequently with the company's social media accounts.
  • C. By identifying the top 20 percent of products that bring in 80 percent of profits, and finding the customers who bought those products.
  • D. By offering a 20 percent discount on all items and tracking which customers respond the fastest to the promotion.
Question 3 of 7
How does developing a strong Unique Selling Point (USP) affect a company's pricing strategy?
  • A. It allows the company to avoid competing on price, as price is only highly relevant when products are indistinguishable from alternatives.
  • B. It forces the company to offer frequent discounts in order to maintain its unique market position.
  • C. It guarantees that competitors will immediately raise their prices to match the perceived value of your product.
  • D. It requires the business to base its prices strictly on the cost of production rather than customer demand.
Question 4 of 7
According to the book, why is it crucial to link all important content category pages directly to your homepage?
  • A. Because dynamic platforms like WordPress require this specific structure to function properly without crashing.
  • B. Because it prevents competing businesses from easily copying your website's internal architecture.
  • C. Because search engines will not index any page that is more than two clicks away from the homepage.
  • D. Because modern customers prefer scrolling through a single long homepage rather than clicking through menus.
Question 5 of 7
Which of the following practices is recommended for effective Search Engine Optimization (SEO)?
  • A. Cramming as many keywords as possible into the main copy to ensure Google spiders find them quickly.
  • B. Placing a primary keyword in strategic locations such as the meta description tag, header tags, and image captions.
  • C. Avoiding the use of primary keywords in linked text to prevent being penalized by Google.
  • D. Focusing entirely on keyword selection while ignoring the physical placement of those keywords on the page.
Question 6 of 7
What is the best way to avoid what the author refers to as Google's 'stupidity tax' when running a pay-per-click (PPC) campaign?
  • A. By creating specific, clear landing pages on your website for each individual ad campaign.
  • B. By bidding only on the most expensive, high-traffic keywords available in your industry.
  • C. By directing all ad clicks directly to your website's main homepage to increase overall site traffic.
  • D. By relying exclusively on static HTML platforms rather than dynamic content management systems.
Question 7 of 7
What does a low 'bounce rate' indicate about your website?
  • A. Visitors are leaving your homepage immediately without viewing other pages, meaning the content is poor.
  • B. Search engine spiders are having trouble indexing your site due to a lack of professional backlinks.
  • C. A small percentage of your visitors are responsible for the vast majority of your online sales.
  • D. Your content is successfully keeping people reading and encouraging them to explore other pages on the site.

80/20 Internet Lead Generation — Full Chapter Overview

80/20 Internet Lead Generation Summary & Overview

80/20 Internet Lead Generation (2015) reveals how your business can take advantage of the internet’s lead generation potential. From SEO to pay-per-click advertising to content creation, simple and actionable strategies are what you’ll need to get your business ahead in the information age.

Who Should Listen to 80/20 Internet Lead Generation?

  • Small business owners looking to improve their marketing efforts
  • Readers who don’t get how Adwords and Google Analytics work
  • Marketers looking for online tools to complement traditional advertising strategies

About the Author: Scott A. Dennison

Scott A. Dennison is a public speaker, author and marketing expert. As a business advisor, Dennison has worked with businesses across many industries, helping them boost lead generation using online tools.

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