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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Nature teaches us environmental care. It starts with upcycling.
Chapter 3: Eco-conscious, well-designed products are more efficient and cheaper than conventional models.
Chapter 4: We don't face an energy problem; we face an efficiency problem.
Chapter 5: Applying upcycling in practice requires defining principles and sticking to them.
Description
The Upcycle (2013) explains that eco-consciousness and economics needn’t be at odds. In fact, ecological sustainability is good economics, and humans can nurture the planet by learning from nature and starting a green revolution.
Who Should Listen
Proponents of the “green movement”
Eco-conscious business owners
About the Authors
William McDonough and Michael Braungart entered the international stage with their first book, Cradle to Cradle, which explores how economics can complement a holistic view of nature. They’ve advised multiple powerful corporations, and Bill Clinton was such a fan of The Upcycle that he wrote the foreword.