The Power of Instinct audiobook cover - The New Rules of Persuasion in Business and Life

The Power of Instinct

The New Rules of Persuasion in Business and Life

Leslie Zane

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Categories:
Personal DevelopmentMarketing & SalesCareer & SuccessCommunication Skills

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Chapter Overview

Description

The Power of Instinct (2024) explores the role of instinctual behavior in decision-making and persuasion, particularly within business and marketing. It delves into how understanding and leveraging innate human instincts can lead to more effective communication, influence, and success, and offers practical strategies for harnessing these natural tendencies. 

Who Should Listen

  • Marketing and sales professionals
  • Entrepreneurs and startup founders
  • Anyone wanting to enhance their communication and persuasiveness

About the Authors

Leslie Zane is the founder of Triggers®, a brand consultancy known for its focus on leveraging instinctual triggers to influence decision-making. A previous employee at P&G and Johnson & Johnson, Zane's work has been featured in Forbes, the Harvard Business Review, and the Scientific American, as well as on the TEDx stage.