What will I learn about: how influence is an innate superpower you were born with, and learn to reclaim it to manifest great outcomes without sacrificing your kindness?

Discover how influence is an innate superpower you were born with, and learn to reclaim it to manifest great outcomes without sacrificing your kindness.

What will I learn about: the critical difference between the instinctive 'Gator Brain' and the analytical 'Judge Brain' so you can effectively target how people actually process information?

Understand the critical difference between the instinctive 'Gator Brain' and the analytical 'Judge Brain' so you can effectively target how people actually process information.

What will I learn about: appeal directly to people's default 'Gator Brain' by making your requests effortlessly simple, much like Domino's massively successful pizza emoji campaign?

Learn how to appeal directly to people's default 'Gator Brain' by making your requests effortlessly simple, much like Domino's massively successful pizza emoji campaign.

What will I learn about: why simply asking for what you want is one of the most effective influencing tactics, and how overcoming your fear of rejection unlocks incredible opportunities?

Find out why simply asking for what you want is one of the most effective influencing tactics, and how overcoming your fear of rejection unlocks incredible opportunities.

What will I learn about: your fear of hearing 'no' by practicing saying it yourself for 24 hours, helping you realize that a refusal is rarely a personal attack?

Master your fear of hearing 'no' by practicing saying it yourself for 24 hours, helping you realize that a refusal is rarely a personal attack.

Influence is Your Superpower

The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

Zoe Chance

★ 4.6 / 5(559 ratings)

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Categories:

Career & Success Communication Skills Management & Leadership

If You're Curious About These Questions...

You should listen to this audiobook

💡What's the secret to persuading others without manipulating them?
💡Are you curious about why some people can effortlessly inspire action while others struggle to get their point across?
💡What if you could unlock the hidden patterns of influence that drive human behavior and decision-making?

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Key Takeaways from Influence is Your Superpower

✓Discover how influence is an innate superpower you were born with, and learn to reclaim it to manifest great outcomes without sacrificing your kindness.
✓Understand the critical difference between the instinctive 'Gator Brain' and the analytical 'Judge Brain' so you can effectively target how people actually process information.
✓Learn how to appeal directly to people's default 'Gator Brain' by making your requests effortlessly simple, much like Domino's massively successful pizza emoji campaign.
✓Find out why simply asking for what you want is one of the most effective influencing tactics, and how overcoming your fear of rejection unlocks incredible opportunities.
✓Master your fear of hearing 'no' by practicing saying it yourself for 24 hours, helping you realize that a refusal is rarely a personal attack.

Learning Tools

Reinforce what you learned from Influence is Your Superpower

Mind Map

Influence is Your Superpower

Reclaiming Influence+

How People Think+

The Power of Asking+

Pitching Strategies+

Framing Concepts+

Handling Resistance+

Quiz — Test Your Understanding

Question 1 of 10

Why do people often lose touch with their innate superpower of influence as they grow up?

A. They lose the biological drive to survive that they had as infants.
B. They are taught that being nice and sharing is more important than getting what they want.
C. They develop complex cognitive functions that override their natural instincts.
D. They realize that influence is inherently manipulative and unethical.

Question 2 of 10

According to the text, why is it highly effective to appeal to the 'Gator Brain' when making a proposal?

A. The Gator Brain handles complex logical analysis better than the Judge Brain.
B. The Gator Brain is highly emotional and easily swayed by monumental framing.
C. The Gator Brain is the default cognitive setting and acts as a gatekeeper for all inputs.
D. The Gator Brain enjoys being challenged with difficult, high-level tasks.

Question 3 of 10

How did Domino's Pizza successfully appeal to customers' Gator Brains and increase sales?

A. By offering a 37 percent discount on rainy days.
B. By introducing an extremely simple ordering system using a pizza emoji.
C. By explaining the complex nutritional benefits of their ingredients.
D. By framing their pizza as a 'monumental' dining experience.

Question 4 of 10

What is the primary purpose of undertaking a practice like '100 Days of Rejection Therapy'?

A. To accumulate a large number of successful business contacts.
B. To learn how to manipulate people into saying yes to outlandish requests.
C. To become desensitized to hearing the word 'no' and overcome the fear of rejection.
D. To practice using the 'magic question' in various retail environments.

Question 5 of 10

Why does the author recommend 'going big' with your first ask, such as asking for $30,000 when you only need $20,000?

A. It appeals to the listener's Gator Brain by making the request seem mysterious.
B. It makes the subsequent, smaller request seem more reasonable and triggers a sense of reciprocity.
C. It forces the listener's Judge Brain to analyze the financial data more carefully.
D. It eliminates the need to negotiate by establishing dominance early in the conversation.

Question 6 of 10

What is the 'magic question' recommended for facilitating positive outcomes and collaboration when making a big ask?

A. 'Why can't I...?'
B. 'What would it take...?'
C. 'Would it be possible to...?'
D. 'Is it true that...?'

Question 7 of 10

Which combination of frames does Marie Kondo's book title, 'The Life-Changing Magic of Tidying Up', utilize to maximize its influence?

A. Monumental, Mysterious, and Manageable
B. Manageable, Logical, and Emotional
C. Mysterious, Financial, and Monumental
D. Monumental, Practical, and Aggressive

Question 8 of 10

How did Ethan Brown, CEO of Beyond Meat, successfully redirect resistance from meat-eaters?

A. He launched a 'Meatless Mondays' campaign to highlight the environmental damage of eating meat.
B. He focused exclusively on marketing to vegans and vegetarians to build a core customer base.
C. He framed the product as an enhancement ('Beyond') rather than scolding them about their diets.
D. He aggressively challenged their dietary choices using complex scientific data.

Question 9 of 10

What is an effective technique for handling someone's resistance to your proposal, similar to the martial art of Aikido?

A. Immediately counter-attack their objections with logical facts.
B. Downplay their feelings to show them their concerns are invalid.
C. Acknowledge and articulate their resistance out loud to disarm them.
D. Ignore the resistance and repeat your initial request louder.

Question 10 of 10

According to the final summary, what is the primary reason that most negotiations stall?

A. Both parties refuse to compromise at the conference table.
B. The requests made are too monumental and lack a manageable frame.
C. One party uses diminishing language that ruins their credibility.
D. People don't even realize that a negotiation is possible in the first place.