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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Growth hacking is a lean, low-cost marketing approach focused on rapid growth today.
Chapter 3: Determining what users truly want from your product is the essential first step in growth hacking.
Chapter 4: Targeting the right audience is the single most effective growth strategy for startups to pursue.
Chapter 5: The third phase of growth hacking focuses on helping your product go viral.
Chapter 6: The fourth stage of growth hacking prioritizes enhancing your product to better retain customers.
Chapter 7: The author used growth-hacker marketing effectively to launch this book!
Description
Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.
Who Should Listen
- Anyone looking to build a start-up company
- Anyone who works in advertising or marketing industries
- Executives who want to leverage cutting-edge business techniques