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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: In a world flooded with information, attention remains the truly scarce prize everyone today competes for.
Chapter 3: Like a fire, lasting attention needs gradual, careful building. It unfolds in three stages.
Chapter 4: The Automaticity Trigger: seize people’s instant attention with sensory cues that prompt automatic reactions.
Chapter 5: The Framing Trigger: tailor your message to the audience’s frame of reference to sustain their short attention.
Chapter 6: The Reward Trigger: sustain attention by grasping people’s motivations and helping them reach their goals.
Chapter 7: The Reputation Trigger: leverage people’s trust in experts, authority and crowds to build a strong reputation.
Chapter 8: The Acknowledgment Trigger: harness your audience’s fundamental need for recognition and belonging.
Description
Captivology (2015) shows that, in our modern world of rapidly proliferating information, attention is a scarcer and therefore more valuable resource. Knowing what drives our attention, however, and being aware of how we direct it, can help us reclaim this resource. Based on scientific research, the author reveals techniques for drawing people’s attention to any project, idea or message.
Who Should Listen
- Anyone working at a start-up
- People seeking recognition for their work, research or art