If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why giving your products away for free might actually be the most profitable business strategy in the digital age?
- What if you could apply Google’s 'reverse' logic to your own business to turn your customers into your most powerful marketing force?
- Are you curious about the secret rules of the internet that allow small startups to disrupt entire industries by giving up control instead of taking it?
Listen to What Would Google Do? — Free Audiobook
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Key Takeaways from What Would Google Do?
- Discover why the rise of the Internet means a single unhappy customer can severely damage your brand, and learn how fast, proactive customer service can turn public critics into brand advocates.
- Understand the importance of involving your audience in product development by embracing openness, launching beta versions, and crowdsourcing ideas to gain a lasting competitive edge.
- Learn how to navigate today's highly transparent digital world by communicating honestly and openly admitting mistakes to quickly build lasting public credibility.
- Master the art of attracting web traffic by building simple, informative, and Google-friendly websites that directly answer the specific questions your customers are searching for.
- Find out how hyperlinks have completely transformed the fundamental structure of modern media by driving niche specialization, increasing content quality, and fostering unprecedented online cooperation.
What Would Google Do? — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Engage your customers in creating and promoting your products.
Chapter 3: To thrive today, companies must be honest and own mistakes openly.
Chapter 4: Make your site informative and Google-friendly to help far more people find it.
Chapter 5: Links between web pages have reshaped the media’s structure: they now spur specialization, quality and cooperation.
Chapter 6: The way to build a business in the Internet age is to join a network or provide a platform for others to build networks upon.
Chapter 7: The era of big companies serving the mass market is over; small specialized firms are now on the rise.
Chapter 8: Successful companies like Amazon and Google focus on the knowledge business: how their insights can truly benefit their customers.
Chapter 9: Today, many successful businesses and networks thrive by offering their core services for free.
What Would Google Do? Summary & Overview
The age of the Internet has dawned, but very few companies seem to understand how profoundly it has changed the business landscape and what they must do to thrive. The most obvious exception? Google. What Would Google Do? endeavors to explain what strategic choices fuel the success of Google and other web 2.0 companies like Amazon.
Who Should Listen to What Would Google Do??
- Anyone who wants to learn the secrets to the success of Google and other web 2.0 companies
- Anyone who wants to drive more traffic to their websites
- Anyone who wants to emulate Google’s strategy in their own business
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