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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Engage your customers in creating and promoting your products.
Chapter 3: To thrive today, companies must be honest and own mistakes openly.
Chapter 4: Make your site informative and Google-friendly to help far more people find it.
Chapter 5: Links between web pages have reshaped the media’s structure: they now spur specialization, quality and cooperation.
Chapter 6: The way to build a business in the Internet age is to join a network or provide a platform for others to build networks upon.
Chapter 7: The era of big companies serving the mass market is over; small specialized firms are now on the rise.
Chapter 8: Successful companies like Amazon and Google focus on the knowledge business: how their insights can truly benefit their customers.
Chapter 9: Today, many successful businesses and networks thrive by offering their core services for free.
Description
The age of the Internet has dawned, but very few companies seem to understand how profoundly it has changed the business landscape and what they must do to thrive. The most obvious exception? Google. What Would Google Do? endeavors to explain what strategic choices fuel the success of Google and other web 2.0 companies like Amazon.
Who Should Listen
- Anyone who wants to learn the secrets to the success of Google and other web 2.0 companies
- Anyone who wants to drive more traffic to their websites
- Anyone who wants to emulate Google’s strategy in their own business