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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: A brand is a business’s personality, and it should direct a company’s every decision and behavior.
Chapter 3: Your company culture is your brand’s foundation.
Chapter 4: Strong brands forge an emotional bond with the customer.
Chapter 5: Great brands don’t chase trends; they originate them.
Chapter 6: Great brands don’t attempt to please everyone.
Chapter 7: Great brands uphold their core ideology, even when saying no to enticing opportunities that often arise.
Chapter 8: Great companies ensure every detail of the customer experience is firmly aligned with their brand.
Chapter 9: Great brands generously support projects that are relevant to them.
Chapter 10: Everyone in your organization must understand and embody your brand values.
Description
In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process. You’ll discover the main principles that have made brands such as Nike, Apple and Starbucks such iconic household names.
Who Should Listen
- CEOs, executives and company founders
- Anyone interested in marketing or branding