If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the world’s most iconic brands like Apple and Nike don’t actually start their branding process with marketing?
- What's the secret to why some companies become household names while others with similar products struggle to be noticed?
- Have you ever wondered why chasing the latest market trends might actually be the very thing holding your brand back from greatness?
Listen to What Great Brands Do — Free Audiobook
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Key Takeaways from What Great Brands Do
- Understand why a brand is much more than marketing by learning how to use it as a strategic compass that guides your company's everyday actions.
- Discover how to align your employees with your core values using practical methods like brand toolboxes and interactive engagement sessions.
- Learn how to forge powerful emotional connections with your customers through empathic research, rather than just selling the functional benefits of your products.
- Find out why following competitor trends compromises your integrity and positions your company as a mere copycat instead of a true industry leader.
- Master the strategy of creating your own market trends by actively questioning the status quo and challenging the accepted dogmas within your industry.
What Great Brands Do — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: A brand is a business’s personality, and it should direct a company’s every decision and behavior.
Chapter 3: Your company culture is your brand’s foundation.
Chapter 4: Strong brands forge an emotional bond with the customer.
Chapter 5: Great brands don’t chase trends; they originate them.
Chapter 6: Great brands don’t attempt to please everyone.
Chapter 7: Great brands uphold their core ideology, even when saying no to enticing opportunities that often arise.
Chapter 8: Great companies ensure every detail of the customer experience is firmly aligned with their brand.
Chapter 9: Great brands generously support projects that are relevant to them.
Chapter 10: Everyone in your organization must understand and embody your brand values.
What Great Brands Do Summary & Overview
In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process. You’ll discover the main principles that have made brands such as Nike, Apple and Starbucks such iconic household names.
Who Should Listen to What Great Brands Do?
- CEOs, executives and company founders
- Anyone interested in marketing or branding
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