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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Successful start-ups grow where strong business strategy meets UX design.
Chapter 3: A carefully crafted business strategy will move you far ahead of rivals.
Chapter 4: User research and powerful UX design complete your UX strategy.
Chapter 5: Testing concepts on both imagined and real users is vital.
Chapter 6: Study and understand rivals to sharpen your competitive edge.
Chapter 7: Pinpoint key experiences, leverage UX influences and storyboard your value innovation.
Description
UX Strategy (2015) is your guide to integrating business strategy and user experience design. These blinks lay out a concrete path to develop a product and business strategy, as well as product experience that will captivate users, capture market share and catapult your start-up to success.
Who Should Listen
- Entrepreneurs and product managers
- UX, interaction and UI designers
- Anybody interested in closing the gap between business strategy and UX design