Think Like a UX Researcher audiobook cover - How to Observe Users, Influence Design, and Shape Business Strategy

Think Like a UX Researcher

How to Observe Users, Influence Design, and Shape Business Strategy

David Travis, Philip Hodgson

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Mind Map

Think Like a UX Researcher
The Seven Sins of UX Research
Credulity
Dogmatism
Bias
Obscurantism
Laziness
Vagueness
Hubris
The UX Detective Mindset
Understand the problem
Collect facts
Develop hypotheses
Test and eliminate
Act on evidence
Defining the Research Question
Consult stakeholders
Make concepts concrete
Determine metrics
Run pilot studies
Secondary Research & Interviews
Desk Research
The UX Sweet Spot
Stakeholder Interviews
Categorize evidence
Explore context
Design Ethnography
Purpose
Identify workarounds
Master-apprentice model
Avoid pitfalls
Immediate summarization
Critical Thinking for Researchers
Avoid collective belief
Verify facts
Question authority
Multiple hypotheses
Occam's Razor

Quiz — Test Your Understanding

Question 1 of 7
According to the text, how can UX researchers avoid the 'sin of credulity'?

Think Like a UX Researcher — Full Chapter Overview

Think Like a UX Researcher Summary & Overview

Think Like a UX Researcher (2023) is a guide to user experience research. It provides strategies for planning, conducting, and analyzing UX research, while also offering insights on career development and team leadership in the field.

Who Should Listen to Think Like a UX Researcher?

  • Students studying UX research and design
  • UX researchers looking to refine their methods
  • Product managers seeking to make data-driven decisions

About the Author: David Travis, Philip Hodgson

David Travis, an ethnographic researcher and usability expert, has written three books on UX strategy and trained over 30,000 students through his courses. Philip Hodgson has more than 25 years of UX research experience and has influenced product design across various markets and industries worldwide. Both authors hold PhDs in experimental psychology.

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