Think Like a UX Researcher audiobook cover - How to Observe Users, Influence Design, and Shape Business Strategy

Think Like a UX Researcher

How to Observe Users, Influence Design, and Shape Business Strategy

David Travis, Philip Hodgson

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Career & SuccessCommunication SkillsTechnology & the FutureManagement & Leadership

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Think Like a UX Researcher
The Seven Sins of UX Research+
The UX Detective Mindset+
Defining the Research Question+
Secondary Research & Interviews+
Design Ethnography+
Critical Thinking for Researchers+

Quiz — Test Your Understanding

Question 1 of 7
According to the text, how can UX researchers avoid the 'sin of credulity'?
  • A. By combining qualitative and quantitative approaches to research.
  • B. By prioritizing observing users over directly questioning them about their preferences.
  • C. By ensuring all team members spend at least two hours observing users every six weeks.
  • D. By creating concise, visual summaries instead of lengthy research reports.
Question 2 of 7
What is the recommended antidote to the 'sin of hubris' in UX research?
  • A. Creating concise, visual summaries known as 'information radiators' to easily communicate insights.
  • B. Embracing an iterative process to constantly build, measure, learn, and redesign.
  • C. Fostering a culture where research findings are strictly controlled by a small group of experts.
  • D. Developing detailed personas and user journeys to explain why users behave a certain way.
Question 3 of 7
Why is conducting a 'dress rehearsal' or pilot study considered a crucial step when defining a research question?
  • A. It allows researchers to finalize the product design before showing it to external users.
  • B. It provides the final statistical proof needed to convince stakeholders of the research outcomes.
  • C. It helps reveal hidden assumptions, uncover logistical hiccups, and build stakeholder buy-in.
  • D. It replaces the need for desk research by gathering primary data directly from the target audience.
Question 4 of 7
When conducting desk research, the text describes a Venn diagram representing the 'sweet spot' for UX research. Which three elements make up this diagram?
  • A. Business goals, User needs, and Technical constraints
  • B. Qualitative data, Quantitative data, and Market trends
  • C. Usability, Desirability, and Viability
  • D. Users, Goals, and Environments
Question 5 of 7
What is a key strategy for conducting productive stakeholder interviews?
  • A. Readily accepting the stakeholders' proposed solutions to speed up the development process.
  • B. Redirecting the conversation away from requested deliverables to focus on the underlying problems.
  • C. Ensuring that stakeholders are not involved in the prioritization of issues to prevent bias.
  • D. Presenting a finalized prototype to stakeholders immediately to get their initial reactions.
Question 6 of 7
In the context of design ethnography, what is meant by the 'master-apprentice' model?
  • A. The researcher acts as the master, guiding the user through the correct way to use a product.
  • B. A senior UX researcher mentors a junior researcher during field observations.
  • C. The researcher positions themselves as a learner eager to understand the participant's world.
  • D. The participant acts as an apprentice to the product manager to learn new software features.
Question 7 of 7
What phenomenon does the text identify as an insidious threat that creates an echo chamber and discourages critical thought in product teams?
  • A. Occam's Razor
  • B. Collective belief
  • C. Information hoarding
  • D. The Baloney Detection Kit

Think Like a UX Researcher — Full Chapter Overview

Think Like a UX Researcher Summary & Overview

Think Like a UX Researcher (2023) is a guide to user experience research. It provides strategies for planning, conducting, and analyzing UX research, while also offering insights on career development and team leadership in the field.

Who Should Listen to Think Like a UX Researcher?

  • Students studying UX research and design
  • UX researchers looking to refine their methods
  • Product managers seeking to make data-driven decisions

About the Author: David Travis, Philip Hodgson

David Travis, an ethnographic researcher and usability expert, has written three books on UX strategy and trained over 30,000 students through his courses. Philip Hodgson has more than 25 years of UX research experience and has influenced product design across various markets and industries worldwide. Both authors hold PhDs in experimental psychology.

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