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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: User research is a key business strategy, but keep it ethical and legal.
Chapter 3: Watch behavior and pose neutral questions to produce more reliable data.
Chapter 4: Moderated usability testing has pros and cons.
Chapter 5: Unmoderated usability testing has pros and cons.
Chapter 6: With well-designed surveys, you can collect large amounts of data.
Chapter 7: Allow for interruptions and structure your interviews carefully when addressing sensitive topics properly.
Chapter 8: Effective interviewing is truly about accepting awkward silences and fielding participants’ questions.
Chapter 9: Ethnography reveals customers’ real needs, and modern technology makes this easier than ever before.
Description
User Research (2018) is a practical how-to guide for entrepreneurs, researchers and managers interested in answering the most important question in business – does your product meet your customers’ needs? Drawing on author Stephanie Marsh’s years of experience in user research, these blinks present the most commonly used methods, clearly describing the advantages and disadvantages of each.
Who Should Listen
- Entrepreneurs working on the next big thing
- Managers looking to optimize their business strategy
- Researchers investigating user experience testing