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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The strongest marketing relies on relationships and open communication with your customers.
Chapter 3: People make purchases for different reasons, some of which are much stronger than others.
Chapter 4: Prioritize your current customers and make sure you never disappoint.
Chapter 5: Win potential customers by becoming an expert in your field.
Chapter 6: Demonstrate expertise by producing content your customers will truly value.
Chapter 7: Craft shareable viral content to amplify your publicity.
Chapter 8: Use social media to engage with your customers, one talk at a time.
Chapter 9: Build your social media presence with a structured yet authentic approach.
Chapter 10: Respond thoughtfully to customer complaints on social media to protect your reputation.
Description
UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.
Who Should Listen
- Owners of service-based businesses
- Marketers looking for new ways to appeal to customers
- Students of marketing