Understanding Media

Understanding Media (1964) is a prescient analysis of the profound impact media would have on society, envisioned decades before the digital age actually unfolded. Introducing groundbreaking concepts like the “global village” and “the medium is the message,” it offers a fascinating lens through which to view our interconnected modern existence. 

• Students of media theory, communications, or related fields 
• Technology professionals interested in the history of digital communication
• Cultural theorists curious about how media shapes social norms and structures

Herbert Marshall McLuhan was a Canadian philosopher known as the “father of media studies.” His insights fundamentally shaped the field and foreshadowed the internet’s pervasive influence on global communication and culture. His other works include The Medium is the Massage and War and Peace in the Global Village.