Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0014:11
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Old Me Marketing has yielded to You Marketing’s new approaches, centered on building trust and delivering genuine, consistent value today.
Chapter 3: Remain relevant to your customers’ concerns by leveraging content triggers and maintaining a shared, central knowledge bank effectively.
Chapter 4: Build a trusting bond with clients by presenting a truly personable, transparent brand identity.
Chapter 5: To remain truly relevant, helpful, and trusted, be consistent with content and capitalize on valuable networking opportunities.
Chapter 6: To stand out and connect with customers, define a strong brand purpose and empower all employees to share the company message widely.
Description
Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.
Who Should Listen
- Entrepreneurs curious about You Marketing
- Readers interested in marketing and brand success
- Business owners who want to take their brand to the next level