Think Like a Marketer, Train Like an L&D Pro

Think Like a Marketer, Train Like and L&D Pro (2025) reveals how learning and development professionals can dramatically improve training effectiveness by applying proven marketing strategies, since both fields share the core goals of capturing attention and influencing behavior. It offers practical strategies for crafting compelling learner personas, designing attention-grabbing content, and creating coordinated learning campaigns that drive engagement and retention – much like successful marketing efforts.

• L&D professionals ready to turn mundane training into engaging experiences
• Corporate trainers looking to boost participation and improve knowledge retention
• HR directors aiming to maximize training ROI and employee development impact

Bianca Baumann is a seasoned L&D strategist with over 15 years of experience creating award-winning learning programs and helping organizations with workforce transformations. Mike Taylor has over two decades of experience as a learning consultant, transforming instructional design with his innovative approach. He serves as faculty in Franklin University's Graduate Instructional Design program.