The Whole Brain Business Book

The Whole Brain Business Book (2015) explores how individuals and organizations can harness different thinking styles to improve performance, communication, and innovation. It introduces the Whole Brain Model, which divides cognitive preferences into four quadrants – analytical, sequential, interpersonal, and imaginative – and shows how understanding these can lead to better decision-making and collaboration. By applying Whole Brain Thinking, it offers a practical framework for solving complex business challenges more effectively.

• Visionary business leaders seeking cognitive diversity
• Collaborative teams aiming to boost innovation
• Anyone interested in how thinking works

Ned Herrmann was a physicist and former head of management education at General Electric, best known for developing the Herrmann Brain Dominance Instrument (HBDI), a pioneering tool in cognitive and learning style analysis. His work laid the foundation for Whole Brain Thinking, which has been widely adopted in leadership and organizational development.

Ann Herrmann-Nehdi, Ned’s daughter, is a business leader, author, and expert in applied neuroscience and learning, who expanded on her father’s work as CEO of Herrmann International. She has contributed extensively to the field of thinking agility and cognitive diversity and is a sought-after speaker and consultant for global organizations.