The Stakeholder Strategy

The Stakeholder Strategy (1998) provides a business case for building for transitioning from transactional, profit-maximizing models to a "Third Way" approach built on mutually beneficial partnerships across stakeholders. It makes the research-backed case that stakeholder-oriented companies leading with higher purpose outperform rivals in the long run, and offers a framework for building stronger and more impactful stakeholder relationships. 

• Executives wanting a more purpose-driven approach
• Mission-driven entrepreneurs 
• Leaders across all business functions

Ann Svendsen is a professor at the University of Utah, where she teaches courses on business ethics, conscious capitalism, and stakeholder theory. She has authored over 50 peer-reviewed articles on stakeholder engagement, corporate social responsibility, and sustainability.