What will I learn about: why giving up control, sharing resources, and collaborating actually provides your organization with a major competitive edge in an ever-changing business world?

Discover why giving up control, sharing resources, and collaborating actually provides your organization with a major competitive edge in an ever-changing business world.

What will I learn about: uncover the underutilized assets in your company's metaphorical basement to pivot toward highly profitable new services?

Learn how to uncover the underutilized assets in your company's metaphorical basement to pivot toward highly profitable new services.

What will I learn about: why embracing experimentation and partnering with unexpected allies, such as hackers or makers, can dramatically expand your product's reach and applications?

Understand why embracing experimentation and partnering with unexpected allies, such as hackers or makers, can dramatically expand your product's reach and applications.

What will I learn about: how sharing your brand and co-creating with others can help you scale massively without hurting your core business, as demonstrated by the global success of TEDx?

Find out how sharing your brand and co-creating with others can help you scale massively without hurting your core business, as demonstrated by the global success of TEDx.

What will I learn about: Prepare your business for the future by learning why digital natives oppose traditional intellectual property rights and how you must adapt your monetization strategies to survive?

Prepare your business for the future by learning why digital natives oppose traditional intellectual property rights and how you must adapt your monetization strategies to survive.

The Reciprocity Advantage

A New Way to Partner for Innovation and Growth

Bob Johansen and Karl Ronn

★ 3.8 / 5(16 ratings)

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Categories:

Management & Leadership

If You're Curious About These Questions...

You should listen to this audiobook

💡What if you could scale your business faster by giving away your most valuable assets instead of guarding them?
💡Are you curious about how the world’s most successful companies are using reciprocity to stay ahead of the global trends that are crushing their competitors?
💡Have you ever wondered why traditional business partnerships often fail, and what the new model for future-proof collaboration looks like?

Listen to The Reciprocity Advantage — Free Audiobook

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Key Takeaways from The Reciprocity Advantage

✓Discover why giving up control, sharing resources, and collaborating actually provides your organization with a major competitive edge in an ever-changing business world.
✓Learn how to uncover the underutilized assets in your company's metaphorical basement to pivot toward highly profitable new services.
✓Understand why embracing experimentation and partnering with unexpected allies, such as hackers or makers, can dramatically expand your product's reach and applications.
✓Find out how sharing your brand and co-creating with others can help you scale massively without hurting your core business, as demonstrated by the global success of TEDx.
✓Prepare your business for the future by learning why digital natives oppose traditional intellectual property rights and how you must adapt your monetization strategies to survive.

Learning Tools

Reinforce what you learned from The Reciprocity Advantage

Mind Map

The Reciprocity Advantage

Unutilized Assets+

Experimentation Culture+

Scaling via Co-Creation+

Engaging Digital Natives+

Open Innovation+

The Power of Gaming+

Cloud Infrastructure+

Quiz — Test Your Understanding

Question 1 of 8

What is the primary insight of the 'reciprocity advantage'?

A. Companies must fiercely protect their intellectual property to stay ahead.
B. Companies that give something up, share, or collaborate gain a competitive edge.
C. Companies should focus exclusively on hardware rather than services.
D. Companies need to acquire their competitors to scale effectively.

Question 2 of 8

How did IBM successfully pivot when its large computers struggled in the mid-1980s?

A. By aggressively lowering the prices of their hardware to undercut competitors.
B. By acquiring smaller personal computer start-ups to dominate the market.
C. By utilizing their in-house data management expertise to offer new services.
D. By crowdsourcing their hardware design to open-source communities.

Question 3 of 8

What lesson does the book draw from Microsoft's experience with the Kinect gaming platform?

A. Suing hackers is the best way to protect a product's integrity.
B. Hardware products should never be connected to the internet.
C. Admitting defeat and partnering with hackers can lead to wider reach and new applications.
D. Gaming platforms are too vulnerable to be profitable in the long run.

Question 4 of 8

What was Google's primary motivation for introducing high-speed Google Fiber in Kansas City?

A. To directly compete with local internet service providers for subscription fees.
B. To investigate the reciprocity advantage and collect usage data much faster.
C. To test the physical durability of new fiber-optic cables.
D. To create a closed, proprietary network exclusively for Google employees.

Question 5 of 8

How did the creation of the TEDx program affect the core TED business?

A. It diluted the brand and decreased attendance at the main TED conferences.
B. It replaced the main TED conference entirely.
C. It forced TED to start charging digital natives for online video access.
D. It made the main TED conferences more popular and served as a spawning ground for new speakers.

Question 6 of 8

According to the book, how will 'digital natives' likely impact the future of intellectual property (IP)?

A. They will demand stricter IP laws to protect their own inventions.
B. They will be diametrically opposed to IP rights, forcing companies to share rather than protect IP.
C. They will prefer to buy IP from traditional investors rather than crowdfunding.
D. They will only purchase products from companies with heavily protected IP.

Question 7 of 8

How does Lego's CUUSOO platform exemplify open innovation?

A. It allows customers to submit ideas and pays the creator one percent of the net profit if taken to market.
B. It hires independent contractors to build Lego sets for customers.
C. It open-sources all of Lego's past designs for competitors to use.
D. It uses cloud computing to automatically generate new Lego designs without human input.

Question 8 of 8

Based on Edward Castronova's research, what is the primary reason people play large online games?

A. To escape from the realities of their everyday lives.
B. To compete aggressively against other players for financial rewards.
C. To simply pass the time and entertain themselves.
D. To experience positive emotions from accomplishing tasks and being recognized by others.

The Reciprocity Advantage — Full Chapter Overview

1Recommendation
2Finding unused assets and forming new partnerships are crucial to building a strong reciprocity advantage.
3Being willing to experiment is crucial for building a reciprocity advantage.
4The reciprocity advantage unlocks remarkably rapid, scalable growth.
5Today’s rising generation will upend how companies earn revenue, engage their customers, and establish partnerships across global markets.
6An interconnected world will fundamentally reshape the concept of collaboration.
7Gaming will transform how companies engage customers and how we learn, now and in the future.
8Cloud computing will fundamentally transform how companies scale their businesses worldwide.

The Reciprocity Advantage Summary & Overview

Big changes are coming to the way we live and do business. The Reciprocity Advantage describes the global trends that will disrupt current business partnership models, and explains how you can build advantageous collaborations that’ll stand the test of time. These blinks will equip you with the knowledge you need to succeed in the business world of the future.

Who Should Listen to The Reciprocity Advantage?

Entrepreneurs looking for new ways to grow their business
Anyone interested in how global trends will change the way companies operate

About the Author: Bob Johansen and Karl Ronn

Bob Johansen is a fellow of the Institute for the Future, helping top leaders from all over the world not just prepare for, but also shape the future.

Karl Ronn has a background as vice president of research and development at P&G. Today he is managing director of Portfolio Partners, Palo Alto, and helps Fortune 500 companies create new business.

The Reciprocity Advantage

If You're Curious About These Questions...

Listen to The Reciprocity Advantage — Free Audiobook

Key Takeaways from The Reciprocity Advantage

Learning Tools

Mind Map

Quiz — Test Your Understanding

The Reciprocity Advantage — Full Chapter Overview

The Reciprocity Advantage Summary & Overview

Who Should Listen to The Reciprocity Advantage?

About the Author: Bob Johansen and Karl Ronn

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