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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: With the internet delivering far more information than users can absorb, businesses must compete hard for attention today.
Chapter 3: A website’s visual appeal is vital for both capturing attention and forging a strong connection with users.
Chapter 4: Your site’s design can improve by studying human patterns of perception and choice.
Chapter 5: Making your site easy to use seems obvious, yet to encourage careful reading, you really should consider disfluency.
Chapter 6: For true effectiveness, feedback must be delivered in a timely, instructional, and emotional manner.
Chapter 7: Personalized information makes people far more likely to act and meaningfully change their behavior.
Chapter 8: A guided decision-making approach can help to boost overall customer satisfaction.
Description
The Smarter Screen (2015) is a guide both for the start-up and established business to boosting your company’s digital presence in a media-saturated world. These blinks apply insights from behavioral economics to explain exactly how people think and respond to digital information on a screen.
Who Should Listen
- Anyone that produces or manages digital content
- Website designers and marketing managers
- People curious about what drives consumer choice