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Chapter Overview
Chapter 1: What’s in it for me? Learn to pick up or drop any habit you wish.
Chapter 2: Habits are simple cue-routine-reward loops that save effort.
Chapter 3: Habits stick because they create craving.
Chapter 4: To change a habit, substitute the routine for another and believe in the change.
Chapter 5: Change can be achieved by focusing on keystone habits and achieving small wins.
Chapter 6: Willpower is the most important keystone habit.
Chapter 7: Organizational habits can be dangerous, but a crisis can change them.
Chapter 8: Companies take advantage of habits in their marketing.
Chapter 9: Movements are born from strong ties, peer pressure and new habits.
Chapter 10: We bear the responsibility for changing our habits.
Description
The Power of Habit (2012) explains what an important role habits play in our lives, whether they’re good ones, like brushing our teeth and exercising, or bad ones, like smoking. Filled with research-based findings and engaging anecdotes, The Power of Habit not only explains exactly how habits are formed, it provides easy tips for changing habits, both on an individual and an organizational level.
Who Should Listen
- People striving to form good habits, like exercising regularly, or kick bad ones, like eating fast food
- Anyone interested in how our tendency to form habits is manipulated by companies
- Anyone who wants to implement new routines in their organizations