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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Gather meaningful data on your idea and customer base by asking the right kinds of questions.
Chapter 3: Seek commitment from investors, not empty compliments.
Chapter 4: Concentrate on a small segment of target customers.
Chapter 5: Aim to hold casual, relaxed meetings with all your potential customers and investors.
Description
The two most important types of conversation you’ll have when founding a business are those with potential customers and those with potential investors. The Mom Test (2013) offers advice on nailing the information you really need from these meetings, and ensuring your business has the best possible foundation for success.
Who Should Listen
- Entrepreneurs just starting out
- Anyone with a business idea
- Anyone interested in customer communication