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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: There’s a useful formula to maximize your product’s impact; it depends on two key elements.
Chapter 3: To be successful, you must build trust and a strong emotional bond with your audience.
Chapter 4: Leverage the power of patterns to help make your product or idea stick in the minds of customers.
Chapter 5: Choose media wisely; just because social media is easy doesn’t mean it’s the most effective for you.
Chapter 6: Help your product achieve a serious impact by crafting simple, easy-to-understand messages.
Chapter 7: Generating excitement about your project is vital, but be sure not to overwhelm your clients.
Description
The Impact Equation (2012) takes a fresh look at how companies can successfully introduce a product to a market with maximum impact and keep it relevant over the long-term. These blinks will teach you how to articulate your message, deliver it effectively to your audience and build the trust necessary to keep customers coming back for more.
Who Should Listen
- Marketers, entrepreneurs and communications specialists
- People who want to make a difference in their personal life or at work