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Chapter Overview
Chapter 1: The concept of the meme stems from evolutionary biology.
Chapter 2: A meme’s format matters just as much as the meme itself.
Chapter 3: For success, brand content must add value, use proper formats, and leverage storytelling techniques effectively.
Chapter 4: Freudian psychoanalysis explains how we adopt different personas across various social media platforms.
Chapter 5: On ego networks, enable personal self-expression and meaningful connections with offline friends.
Chapter 6: To boost engagement on superego networks, closely match people’s ideal selves.
Chapter 7: To win on id networks, prioritize building a genuine, strong online community.
Description
The Hidden Psychology of Social Networks (2020) describes how brands can create effective and authentic content by understanding the basics of human psychology. Drawing on Freudian psychoanalysis, it gets to the bottom of our online habits and shows brands how to connect with people on a deeper level.
Who Should Listen
- Brand strategists at companies big or small
- Content creators of any type
- Those curious about how brands are trying to get their attention