Social audiobook cover - Why Our Brains Are Wired to Connect

Social

Why Our Brains Are Wired to Connect

Matthew D. Lieberman

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Key Takeaways from Social

Learning Tools

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Mind Map

Social
Default Network & Hardwiring+
Social Pain & Connection+
Mentalizing (Theory of Mind)+
The Social Self+
Self-Control & Cohesion+
Well-being & Workplace+

Quiz — Test Your Understanding

Question 1 of 7
What does the brain's 'default network' primarily do when a person is not engaged in a specific task?
  • A. It shuts down completely to conserve energy for future cognitive demands.
  • B. It engages in 'social cognition,' automatically mulling over relationships and social standing.
  • C. It processes unresolved physical pain from past injuries.
  • D. It systematically reviews and memorizes factual information learned throughout the day.
Question 2 of 7
According to the Cyberball video game study, how does the human brain react to social exclusion?
  • A. It activates the logic centers to rationalize the exclusion and calm the body.
  • B. It releases dopamine to numb the emotional distress of being left out.
  • C. It triggers the same brain region (the dACC) that processes physical pain.
  • D. It shuts down the prefrontal cortex to prevent impulsive retaliatory behavior.
Question 3 of 7
What does the 'Sally-Anne task' experiment demonstrate about human cognitive development?
  • A. The ability to mentalize and understand that others can hold false beliefs develops around the age of five.
  • B. Children under the age of three are naturally more empathetic than older children.
  • C. Humans have an innate preference for physical objects over social interactions.
  • D. Visual tracking of moving objects and spatial awareness is fully developed by age three.
Question 4 of 7
How does the author describe the concept of the 'self' in relation to our social world?
  • A. As an impenetrable fortress that protects our unique personality from outside influence.
  • B. As a purely logical processing center unaffected by emotional connections.
  • C. As a blank slate that only begins to form after we reach adulthood and leave our caregivers.
  • D. As a 'Trojan horse' that unconsciously smuggles societal beliefs and values into our independent identity.
Question 5 of 7
How does Jeremy Bentham's 'Panopticon' thought experiment relate to social behavior?
  • A. It proves that strict physical punishment is necessary to maintain order in society.
  • B. It shows that the mere possibility of being observed encourages greater self-restraint and rule compliance.
  • C. It demonstrates that people only exhibit self-control when they are actively being rewarded.
  • D. It suggests that self-control is entirely genetic and cannot be influenced by environmental architecture.
Question 6 of 7
What did Ian Larkin's study on a software vendor's 'gold star' incentive scheme reveal about employee motivation?
  • A. Employees overwhelmingly preferred cash bonuses over public recognition and ignored the stars.
  • B. Social recognition motivated employees so much that many sacrificed significant financial gain to earn it.
  • C. Non-financial rewards only motivated low-performing employees who could not earn monetary bonuses.
  • D. Giving out gold stars caused widespread resentment and decreased overall productivity by 68 percent.
Question 7 of 7
Based on Adam Grant's study with university alumni callers, what is an actionable and highly effective way to motivate a team at work?
  • A. Offer them a choice between an immediate small bonus or a larger delayed bonus.
  • B. Implement a strict monitoring system to ensure they stay on task.
  • C. Remind them of the specific people who directly benefit from their work.
  • D. Increase their base salary to at least $75,000 a year.

Social — Full Chapter Overview

Social Summary & Overview

Social (2013) is a whistlestop tour led by noted psychologist Matthew Lieberman through the latest neuroscientific research into our social lives. Foregrounding the deeply human need for connection, these blinks examine how evolution has molded the ways in which we navigate complex social situations. Packed full of original research conducted in the Lieberman’s UCLA lab, Social shows that getting along with others is a primary driver in all our lives.

Who Should Listen to Social?

  • People working in teams
  • Anyone who’s wondered why a “broken heart” is so painful
  • Amateur psychologists

About the Author: Matthew D. Lieberman

Matthew D. Lieberman is a professor of psychology and director of the Social Cognitive Neuroscience Laboratory at the University of California, Los Angeles. His work has been published in numerous journals including Science, Nature and American Psychologist. In 2007, he received the American Psychological Association’s Distinguished Scientific Award for Early Career Contribution to Psychology.

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