You're Invited audiobook cover - The Art and Science of Cultivating Influence

You're Invited

The Art and Science of Cultivating Influence

Jon Levy

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Categories:
Career & SuccessPsychologyCommunication Skills

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You're Invited
The Power of Connection+
Building Trust Quickly+
The Value of Contribution+
Connecting with Anyone+
Four Pillars of Community+
Behavioral Event Design+
Starting Your Movement+

Quiz — Test Your Understanding

Question 1 of 10
Why did Jean Nidetech's initial meetings, which eventually became Weight Watchers, prove to be so successful?
  • A. She introduced a revolutionary new scientific diet plan.
  • B. She tapped into a deep human need for connection and shared experience.
  • C. She utilized aggressive door-to-door marketing to recruit members.
  • D. She gamified the weight-loss process with financial rewards.
Question 2 of 10
How does Cutco Cutlery successfully build trust quickly with new clients?
  • A. By offering unconditional lifetime warranties on all products.
  • B. By using expensive celebrity endorsements to build brand authority.
  • C. By emphasizing that their sellers were referred by a trusted friend or neighbor.
  • D. By hosting free cooking classes in local community centers.
Question 3 of 10
What counterintuitive strategy did Benjamin Franklin use to win over a political rival?
  • A. He bought the rival an expensive, rare gift.
  • B. He asked the rival to do him a favor by lending him a rare book.
  • C. He publicly praised the rival's policies in the local newspaper.
  • D. He invited the rival to a lavish dinner party at his estate.
Question 4 of 10
According to the text, what is the most effective way to connect with global influencers like Oprah?
  • A. Send them a direct, highly personalized email.
  • B. Tag them consistently on social media until they notice your brand.
  • C. Build relationships with people in their orbit and ask for an introduction.
  • D. Offer them a significant financial incentive to attend your event.
Question 5 of 10
Based on the four pillars of community, why is a celebrity's group of Instagram followers considered a 'fan base' rather than a true community?
  • A. It lacks a clear membership boundary or uniform.
  • B. The followers do not share the same core values or beliefs.
  • C. The interaction is primarily one-directional, lacking reciprocal influence.
  • D. Social media platforms are incapable of fostering emotional connections.
Question 6 of 10
Why did Walt Disney World designers implement a 23-minute boat or bus ride from the ticket booth to the main gates?
  • A. To give visitors a transition period to overcome buyer's remorse and relax.
  • B. To up-sell visitors on fast-pass tickets while they are a captive audience.
  • C. To artificially limit the capacity of the park to avoid sudden overcrowding.
  • D. To force visitors into 'vulnerability loops' with strangers on the boat.
Question 7 of 10
When setting out to create a new community, what order of design does the author recommend?
  • A. Recruitment -> Engagement -> Membership
  • B. Discovery -> Marketing -> Engagement
  • C. Define Membership -> Engagement -> Recruitment
  • D. Securing Funding -> Discovery -> Membership
Question 8 of 10
Which scenario best illustrates the concept of a 'vulnerability loop'?
  • A. A group of strangers going to a noisy bar to drink.
  • B. A company offering a 100% money-back guarantee on a product.
  • C. Military recruits mutually helping each other through extreme boot camp training.
  • D. A host giving an expensive gift to a guest upon arrival.
Question 9 of 10
What was a key factor in Tina Roth-Eisenberg's success in growing the 'CreativeMornings' community?
  • A. She charged a high membership fee to ensure exclusivity and commitment.
  • B. She hosted the events consistently every month rather than as one-off affairs.
  • C. She restricted attendance to only graphic designers to maintain a tight focus.
  • D. She partnered with major corporations for aggressive, global advertising.
Question 10 of 10
What is the author's advice regarding traditional corporate networking events?
  • A. Attend as many as possible to maximize your statistical chances of meeting a VIP.
  • B. Abandon them completely in favor of doing activities you genuinely love.
  • C. Treat them like a vulnerability loop by sharing your deepest personal secrets.
  • D. Host your own networking events but charge a premium entry fee to filter guests.

You're Invited — Full Chapter Overview

You're Invited Summary & Overview

You’re Invited (2021) is your guide to creating connections and building communities around what personally matters most. It reveals the key things you need to know about behavioral psychology in order to design events that best fit your business and values – and shows how you can make a real difference in the world.

Who Should Listen to You're Invited?

  • Business leaders looking to create a more supportive company culture
  • Introverts craving connection without the social pressure
  • Social justice activists looking to increase engagement

About the Author: Jon Levy

Jon Levy is a behavioral scientist who works with Fortune 500 companies like Microsoft and Google to develop strategies for meaningful consumer engagement. He’s also the founder of the Influencers Dinner, an initiative that brings industry leaders, celebrities, and activists together. 

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