The Dorito Effect audiobook cover - Food didn’t just get more convenient over the last century—it got quieter in its natural flavors, while engineered flavors got louder, and this shift may be confusing the body’s built-in wisdom about what it truly needs.

The Dorito Effect

Food didn’t just get more convenient over the last century—it got quieter in its natural flavors, while engineered flavors got louder, and this shift may be confusing the body’s built-in wisdom about what it truly needs.

Mark Schatzker

4.5 / 5(408 ratings)

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Chapter Overview

Description

This narration explores a simple but surprising idea: when real food becomes blander and flavor technology becomes more powerful, eating changes. Not only does the modern diet become more tempting and harder to regulate—it may also become less informative, because flavor is one of the body’s ways of recognizing nutrition.

Moving from changes in chicken and tomatoes to the rise of imitation vanilla and today’s flavor industry, the story shows how agriculture, breeding, and food science quietly reshaped what food tastes like. Along the way, it invites a gentle, practical question: how can people rebuild trust in their own appetites by seeking foods whose flavors come from nature, not from design?

Who Should Listen

  • Listeners who feel confused by cravings or ultra-processed food and want a calmer, more compassionate way to understand what’s happening
  • Home cooks and shoppers who miss the taste of “real” produce and want practical guidance for choosing more satisfying food
  • Anyone curious about how modern farming and food science changed flavor, appetite, and everyday health choices

About the Authors

Mark Schatzker is a food journalist and author known for investigating how modern food systems shape what people eat and crave. His work connects agriculture, flavor science, and everyday behavior, translating complex research into stories that help readers make sense of their relationship with food.