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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Naughtiness has gone out of style – today, good is sexy!
Chapter 3: Technological advances make us more connected, and more empathetic too.
Chapter 4: Consumers’ rising awareness of global challenges dramatically increases the pressure on companies to provide real, effective solutions.
Chapter 5: Conscience culture is replacing the culture we once knew well.
Chapter 6: Today, brands must communicate the values of the conscience economy – or simply fade away.
Chapter 7: In the conscience economy, a corporation’s social engagement sits at the heart of its business.
Chapter 8: Marketers need to become matchmakers to thrive in the conscience economy today.
Description
The Conscience Economy (2014) reveals the implications that our changing, hyperconnected world has for businesses and brands. These blinks guide you through the principles and strategies that are vital for any company hoping to win over the outspoken, discerning consumers at the heart of today’s conscience culture.
Who Should Listen
- Readers curious as to why eco-friendly and fair-trade products are suddenly so trendy
- Marketers who closely follow the changing nature of branding
- Managers and leaders who want to learn more about the new generation of critical, inquisitive customers