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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Your pitch gets three minutes to succeed.
Chapter 3: The three-minute rule also applies to your audience and the people they need to pitch to.
Chapter 4: You don’t have to say everything you think you need to say in a pitch.
Chapter 5: Your pitch must answer four key questions: What is it? How does it work? Are you sure? And can you do it?
Chapter 6: The four questions you answer in your pitch can be reframed into a wide array of other useful questions.
Chapter 7: Ensure your pitch is packed with your most important and truly interesting information.
Chapter 8: Your pitch requires an opening.
Chapter 9: Your opening requires a callback.
Chapter 10: Preempt your audience’s skepticism by naming the elephant in the room.
Chapter 11: Finish your pitch by making certain it has a correctly placed hook and an edge.
Description
"By the end of three minutes, your audience will already be leaning yes or no on your proposal. From that point on, you can continue yammering for another 57 minutes, but the die is already cast."
The 3-Minute Rule (2019) is an incisive guide to creating an ultra-concise, ultra-compelling pitch for any idea, product, service or company. Beginning with the provocative thesis that you have only three minutes to persuade a modern audience, it provides you with a blueprint for packing those three minutes with your best possible material.
Who Should Listen
- Business people who need to pitch things in a corporate setting
- Creative people who need to pitch things in the entertainment industry
- Anyone else who needs to pitch something to someone