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Chapter Overview
Chapter 1: Insight alone doesn’t make a story
Chapter 2: Data narratives don’t always require an insight
Chapter 3: Small stories can spark major change
Chapter 4: It takes more than being right to communicate successfully
Chapter 5: Stories convey values
Description
Strategic Storytelling (2024) is a practical guide for leaders, managers, and communicators looking to transform information into impactful narratives. It provides actionable techniques to craft stories that resonate emotionally, connect with audiences, and inspire meaningful change. By focusing on clarity, relatability, and context, it demonstrates how storytelling can drive decisions, align teams, and turn values and insights into powerful tools for progress.
Who Should Listen
- Leaders and managers seeking to inspire action through storytelling
- Communicators hoping to connect with audiences on an emotional level
- Professionals looking to turn data and values into impactful stories