Sonic Boom audiobook cover - How Sound Transforms the Way We Think, Feel and Buy

Sonic Boom

How Sound Transforms the Way We Think, Feel and Buy

Joel Beckerman with Tyler Gray

3.4 / 5(20 ratings)

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Chapter Overview

Description

Sonic Boom (2014) highlights the many ways sounds permeate not only our environment but also our personal lives. From your company brand to your personal space, sound has the power to make us remember and even can encourage us to buy. These blinks show you exactly how to harness the power of sound in your business and life.

Who Should Listen

  • Musicians interested in how sound affects a person’s emotions
  • Marketing executives looking to take company branding to the next level
  • Business owners curious about how to use music to motivate others

About the Authors

Joel Beckerman is an award-winning composer, television producer and founder of Man Made Music, a company specializing in sonic branding.

Tyler Gray is an editorial director for Edelman in New York.