Noise audiobook cover - Living and Leading When Nobody Can Focus

Noise

Living and Leading When Nobody Can Focus

Joseph McCormack

4.4 / 5(125 ratings)
Start ListeningDownloadQR code that opens AudiobookHub on the App StoreTry free on iPhoneScan to start in 5 seconds

If You're Curious About These Questions...

You should listen to this audiobook

Listen to Noise — Free Audiobook

Loading player...

Key Takeaways from Noise

Learning Tools

Reinforce what you learned from Noise

Mind Map

Noise
The Problem of Information Overload+
Reclaiming Attention+
Building Noise-Canceling Habits+
Communicating to Distracted Audiences+

Quiz — Test Your Understanding

Question 1 of 7
According to psychologist Glenn Wilson, how does multitasking impact cognitive ability?
  • A. It depletes IQ by 10 points, causing a sharper dip in cognitive skills than smoking marijuana.
  • B. It permanently damages the brain's prefrontal cortex, leading to long-term memory loss.
  • C. It increases cognitive flexibility but significantly reduces emotional intelligence.
  • D. It causes the brain to burn calories at double the normal rate, leading to mental exhaustion.
Question 2 of 7
What is notable about the Waldorf School in Silicon Valley mentioned in the text?
  • A. It requires students to build their own software to understand how algorithms manipulate attention.
  • B. It uses pens, paper, and conversation instead of screens, even though most students' parents work in tech.
  • C. It forces students to surrender their smartphones at the beginning of each semester.
  • D. It integrates virtual reality into every subject to teach students how to multitask effectively.
Question 3 of 7
How does the author metaphorically describe a well-disciplined, focused mind compared to a distracted one?
  • A. A focused mind is like a laser beam, while a distracted mind is like a scattered shotgun blast.
  • B. A focused mind is like a powerful flashlight, while a distracted mind is like an old, sputtering lamp.
  • C. A focused mind is like a deep river, while a distracted mind is like a shallow puddle.
  • D. A focused mind is like a locked safe, while a distracted mind is like an open window.
Question 4 of 7
According to the book, what is an effective strategy for simplifying your life and staying on track in a noisy world?
  • A. Consuming as much diverse information as possible to make better-informed choices.
  • B. Identifying a few things of great importance and disregarding everything else.
  • C. Delegating all minor decisions to technology so you can focus on major life goals.
  • D. Multitasking only on low-priority tasks while reserving deep focus for your primary ambitions.
Question 5 of 7
Which of the following habits does the author recommend to help mute the 'noise' in your life?
  • A. Constantly analyzing the behavior of others to improve your own social skills.
  • B. Listening to podcasts at double speed to process information faster.
  • C. Throwing away unnecessary physical possessions to get used to the act of decluttering.
  • D. Debating with people online to sharpen your active listening skills.
Question 6 of 7
When communicating with a highly distractible audience, what approach does the author suggest?
  • A. Using complex jargon to sound more authoritative and command respect.
  • B. Delivering long, detailed preambles to ensure all background information is covered.
  • C. Prioritizing brevity, avoiding business-speak, and calling people by name to keep them engaged.
  • D. Speaking at a faster pace to match the speed of modern technology.
Question 7 of 7
What is the '7-to-7 rule' recommended as actionable advice in the book?
  • A. Taking a 7-minute break for every 70 minutes of focused work.
  • B. Reading 7 pages of a physical book every morning and evening.
  • C. Limiting your daily screen time to exactly 7 hours.
  • D. Refraining from using your phone for any reason before 7:00 a.m. or after 7:00 p.m.

Noise — Full Chapter Overview

Noise Summary & Overview

Noise (2019) is an antidote to our distracted times. In an age of shrinking attention spans and divided focus, it shows us how to reclaim our natural powers of concentration.

Who Should Listen to Noise?

  • Tech addicts trying to break their bad habits
  • Procrastinators who need to rediscover their ability to focus
  • Leaders interested in distraction-proof communication

About the Author: Joseph McCormack

Joseph McCormack is an entrepreneur, author, and marketing executive. He runs the BRIEF Lab, which offers courses in effective communication. He also produces a podcast series called Just Saying and is the author of Brief (2014).

©Joseph McCormack: Noise copyright 2019, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

🎧
Listen in the AppOffline playback & background play
Get App