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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Sometimes you need to tell consumers what they want.
Chapter 3: The more loyal the customer, the more revenue they generate.
Chapter 4: Constantly reassess the needs of your core consumers.
Chapter 5: First impressions are vital, and every facet of your brand should be truly beautiful.
Chapter 6: Passionate employees lead to satisfied customers.
Chapter 7: Strong virtual relationships with your customers are vital in the digital age.
Description
Rocket (2015) is an inside look at the success of brands like Starbucks and Victoria’s Secret, whose rapid rise had nothing to do with luck. These blinks share the proven science of brand building that propelled companies like these to such impressive growth and immense success.
Who Should Listen
- Founders and CEOs looking to grow their small business or start-up
- Young entrepreneurs
- Brand developers and marketers