
This audio summary explores Malcolm Gladwell’s return to the idea of social tipping points—this time with a more sober focus on how the same forces that create positive change can also be used to engineer harmful outcomes. Instead of treating social epidemics as random, Gladwell argues they often follow recognizable rules.
Across seven chapters, we’ll look at why certain ideas stop at borders, how “overstories” quietly shape what a society feels ready to accept, why diversity depends on meaningful numbers—not just token inclusion—how the “Magic Quarter” or “Magic Third” can flip a group’s direction, how elite institutions may manipulate proportions, and how a small number of superspreaders can influence outcomes for everyone.