If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the secret to surviving the digital revolution isn’t just adding software to your hardware, but fundamentally reinventing what a 'product' actually is?
- Have you ever wondered how industry leaders are pivoting from selling one-off items to providing continuous, data-driven services that keep customers hooked for life?
- What if you could turn every physical product your company makes into a living source of real-time market intelligence and constant innovation?
Listen to Reinventing the Product — Free Audiobook
Key Takeaways from Reinventing the Product
- Discover why traditional manufacturing is fading and how to transition to 'Product X.0s'—digitally connected smart products that sell ongoing outcomes rather than single transactions.
- Understand the essential digital imperatives for modern growth, including how to build a flexible workforce capable of rapid testing, quick pivots, and continuous software updates.
- Learn how to shift your business focus from static product features to the holistic customer experience, nurturing long-term relationships from pre-purchase research to post-purchase upgrades.
- Master the transition to a 'product-as-a-service' model by placing R&D at the forefront of your strategy to monitor user data and deploy continuous value-adding improvements.
- Find out why modern businesses must become platform-oriented, and how building or joining a digital ecosystem allows you to seamlessly bundle technologies and partner with other companies.
Reinventing the Product — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Any company eager to grow in today’s market must heed crucial digital imperatives.
Chapter 3: To thrive in the modern marketplace, companies need to shift their focus from product features to customer experiences.
Chapter 4: Companies should start viewing products as services and embrace a platform orientation.
Chapter 5: Today’s companies should also shift their attention to AI and developing an agile operating model.
Chapter 6: Digitizing your core business must be a crucial step on your path to success.
Chapter 7: Faurecia is one example that has gracefully pivoted to success in today’s connected digital age.
Reinventing the Product Summary & Overview
Reinventing the Product (2019) takes an in-depth look at what it takes to compete in today’s increasingly digitized marketplace, outlining all the steps a company needs to take to pull itself out of the past and into a future where the marketplace is ruled by smart, digitally connected products.
Who Should Listen to Reinventing the Product?
- CEOs, CIOs, and entrepreneurs
- Business managers who want to stay on the cutting edge
- People curious about the future of business
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