What will I learn about: why constant reinvention is crucial to staying ahead, and learn how resting on past successes led to the downfall of giants like Borders Books?

Discover why constant reinvention is crucial to staying ahead, and learn how resting on past successes led to the downfall of giants like Borders Books.

What will I learn about: the importance of ruthlessly re-examining your core business, even if it means cannibalizing current profits, to avoid Kodak's fatal mistakes?

Understand the importance of ruthlessly re-examining your core business, even if it means cannibalizing current profits, to avoid Kodak's fatal mistakes.

What will I learn about: Learn how changing the "how" of your delivery and operations can revitalize your business, just as Quicken Loans did by bringing the mortgage process online?

Learn how changing the "how" of your delivery and operations can revitalize your business, just as Quicken Loans did by bringing the mortgage process online.

What will I learn about: why you need to systematize process optimization by establishing dedicated innovation teams so your main workforce can focus on their daily duties?

Find out why you need to systematize process optimization by establishing dedicated innovation teams so your main workforce can focus on their daily duties.

What will I learn about: the art of elevating your customer experience by appealing to their physical senses and creating strong emotional bonds through relatable storytelling?

Master the art of elevating your customer experience by appealing to their physical senses and creating strong emotional bonds through relatable storytelling.

The Road to Reinvention

How to Drive Disruption and Accelerate Transformation

Josh Linkner

★ 4.1 / 5(39 ratings)

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Categories:

Management & Leadership

If You're Curious About These Questions...

You should listen to this audiobook

💡Have you ever wondered why some industry giants vanish overnight while others manage to stay relevant for decades?
💡What if the secret to your company’s future growth isn't perfecting your current products, but having the courage to dismantle them?
💡Are you curious about how a culture of constant curiosity can protect your business from being disrupted by the next big competitor?

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Key Takeaways from The Road to Reinvention

✓Discover why constant reinvention is crucial to staying ahead, and learn how resting on past successes led to the downfall of giants like Borders Books.
✓Understand the importance of ruthlessly re-examining your core business, even if it means cannibalizing current profits, to avoid Kodak's fatal mistakes.
✓Learn how changing the "how" of your delivery and operations can revitalize your business, just as Quicken Loans did by bringing the mortgage process online.
✓Find out why you need to systematize process optimization by establishing dedicated innovation teams so your main workforce can focus on their daily duties.
✓Master the art of elevating your customer experience by appealing to their physical senses and creating strong emotional bonds through relatable storytelling.

Learning Tools

Reinforce what you learned from The Road to Reinvention

Mind Map

The Road to Reinvention

The Necessity of Reinvention+

Rethinking Core Business+

Innovating the 'How'+

Elevating Customer Experience+

Revitalizing Company Culture+

Redefining Customer Base+

Personal Reinvention+

Actionable Strategies+

Quiz — Test Your Understanding

Question 1 of 8

According to the book, why did the Borders bookselling chain collapse despite having over $3 billion in annual sales?

A. It expanded into too many international markets too quickly.
B. It failed to embrace the digitization of media and continued investing heavily in physical stores.
C. It faced insurmountable supply chain issues that delayed physical book deliveries.
D. It priced its physical books too high compared to its direct competitors.

Question 2 of 8

What lesson can be learned from Kodak's near-collapse in the digital photography market?

A. Companies must be willing to act against their own immediate interests and redefine their core business.
B. Being the first to invent a technology guarantees long-term market dominance.
C. Companies should always prioritize their most profitable legacy products over unproven innovations.
D. Outsourcing manufacturing is the best way to survive when a market is disrupted.

Question 3 of 8

How did Dan Gilbert ensure that Quicken Loans could constantly reinvent its processes without disrupting everyday operations?

A. He required all employees to dedicate 20 percent of their time to brainstorming new products.
B. He hired an external consulting firm to audit the company's workflows annually.
C. He created a dedicated 'mousetrap team' whose sole responsibility was to scrutinize and innovate company processes.
D. He implemented an automated software system that generated regular process improvement reports.

Question 4 of 8

How did athletic clothing company Lululemon successfully turn a crisis involving see-through yoga pants into an opportunity to bond with customers?

A. By offering a lifetime supply of free athletic wear to affected customers.
B. By issuing a formal, standard press release apologizing for the manufacturing error.
C. By suing the fabric manufacturer and publicly sharing the lawsuit details.
D. By using humor and storytelling, branding the new line as 'second-chance pants.'

Question 5 of 8

What cultural strategy did Apollo Tyres use to successfully grow its revenue sevenfold by 2010?

A. It strictly centralized all decision-making to the executive board.
B. It empowered employees to make independent decisions and take risks to achieve a shared goal.
C. It implemented a rigorous penalty system for teams that failed to meet quarterly quotas.
D. It acquired three of its largest international competitors.

Question 6 of 8

When Harley Davidson faced fierce price competition from Japanese motorcycle manufacturers, how did the company reinvent its customer base?

A. It lowered its prices drastically to undercut the Japanese manufacturers.
B. It targeted college students by offering entry-level, fuel-efficient motorcycles.
C. It raised prices and catered to wealthy professionals who viewed the bikes as status symbols.
D. It transitioned into selling exclusively to commercial delivery fleets.

Question 7 of 8

According to the text, how did tennis player Andre Agassi overcome depression and return to the number one ranking in the world?

A. By firing his long-time coach and adopting a completely new training regimen.
B. By reshaping his life around new values like generosity and compassion instead of rankings and earnings.
C. By signing a lucrative endorsement deal that provided him with financial security.
D. By taking a five-year hiatus from the sport to travel the world.

Question 8 of 8

What actionable advice does the author suggest for bringing reinvention into your next company meeting?

A. Set a timer for ten minutes and brainstorm 35 crazy ideas on how to transform the company with an imaginary $100 million.
B. Have each employee anonymously write down three complaints about the company culture.
C. Spend the first fifteen minutes of the meeting meditating on the company's core values.
D. Require everyone to pitch one idea that guarantees an immediate 10% reduction in operating costs.