Rewired audiobook cover - The McKinsey Guide to Outcompeting in the Age of Digital and AI

Rewired

The McKinsey Guide to Outcompeting in the Age of Digital and AI

Eric Lamarre & Kate Smaje & Rodney Zemmel

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Technology & the FutureCorporate CultureManagement & Leadership

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Quiz — Test Your Understanding

Question 1 of 6
How should an organization select the scope for its initial digital transformation efforts?
  • A. By overhauling the entire organization at once to maximize transformative potential.
  • B. By identifying a few distinct areas of activity or 'domains' that are ripe for transformation.
  • C. By starting with the smallest possible project to completely eliminate any risk of failure.
  • D. By focusing exclusively on upgrading the IT department's internal software.
Question 2 of 6
According to the text, what role must the CEO play in a digital transformation?
  • A. The chief ambassador who is actively involved in driving the vision.
  • B. A passive sponsor who leaves the execution entirely to the CTO or CDO.
  • C. The primary technical architect designing the digital tools.
  • D. A traditional manager who solely focuses on legacy operations while others handle digital change.
Question 3 of 6
How should companies handle highly skilled digital employees who do not wish to become managers, such as the example of 'Zoe'?
  • A. Require them to take management training to ensure they eventually lead teams.
  • B. Transition them to non-technical roles where their soft skills can be improved.
  • C. Offer alternative career paths that allow them to flourish as experts in their chosen fields.
  • D. Replace them with external hires who possess both coding and management ambitions.
Question 4 of 6
What is the purpose of a 'digital on-ramp' in an organization?
  • A. It is a fast-track promotion system for executives to become Chief Digital Officers.
  • B. It is a software platform used to automate the hiring process of tech talent.
  • C. It is an integrated system designed to smoothly transition employees into the digital realm and build foundational skills.
  • D. It is a temporary probationary period for new hires to prove their coding abilities.
Question 5 of 6
When scaling digital transformations, what is the primary lesson to be learned from the Freeport-McMoRan example?
  • A. AI should completely replace manual frontline labor to maximize efficiency.
  • B. Scaling is most successful when tech experts collaborate closely with frontline workers to blend AI into existing workflows.
  • C. The fastest way to scale is to purchase off-the-shelf software and mandate its use immediately.
  • D. Companies must focus entirely on the technological capabilities of AI rather than change management.
Question 6 of 6
Why does the text suggest treating 'data as a product'?
  • A. So that the company can sell its internal data to third-party marketing agencies for extra revenue.
  • B. To curate and package data elements so they are easily accessible and valuable to different departments.
  • C. Because data storage costs should be passed on to the consumer as a premium product feature.
  • D. To restrict access to data so that only the executive team can utilize it for decision-making.

Rewired — Full Chapter Overview

Rewired Summary & Overview

Rewired (2023) presents a transformative roadmap crafted by the world's foremost management consultancy. It guides businesses on enhancing customer experiences, streamlining costs, and harnessing the immense potential of digital and AI. Dive in, and position your company for unparalleled long-term success.

Who Should Listen to Rewired?

  • Business leaders navigating digital transformation
  • Teams spearheading AI-driven enterprise initiatives
  • Consultants seeking proven digital strategy blueprints

About the Author: Eric Lamarre & Kate Smaje & Rodney Zemmel

Eric Lamarre spearheads McKinsey Digital in North America, guiding major digital and analytics transformations. Previously overseeing McKinsey Canada's growth, he currently serves on McKinsey’s Shareholders Council and the Montreal Heart Institute Foundation board.

Kate Smaje, the global leader of McKinsey Digital, assists companies in embracing the digital era. Boasting a background in investment banking in London, she also commits her time as a trustee for Tommy’s children's charity.

Rodney Zemmel stands at the forefront of McKinsey Digital, championing digital transformation across industries. Apart from his past roles in McKinsey’s northeast US offices and healthcare practice, he coauthored the pivotal leadership tome Go Long, a work endorsed by top industry figures and providing insights into how renowned CEOs navigate short-term pressures for long-term success.

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