Primal Leadership

Primal Leadership (2013) argues that the fundamental task of any great leader is to engage the emotions of their followers and guide them in a positive direction. Offering up an emotionally intelligent, resonant style of leadership, it delves into the skills and qualities needed to become a better leader and bring out the best in your team.

• Managers looking to improve their skills
• Workers seeking ways to convince their peers
• Anyone who wants to become a better leader

Daniel Goleman is an author and former science reporter for the New York Times. His other works include the international best sellers Emotional Intelligence, Working with Emotional Intelligence, and Social Intelligence.

Richard E. Boyatzis is an author and distinguished professor who teaches organizational behavior, psychology, and cognitive science at Case Western Reserve University.

Annie McKee is an author and cofounder of the Teleos Leadership Institute, a coaching consultancy. She teaches at the University of Pennsylvania Graduate School of Education.