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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Make your message stick by making it POP!: Purposeful, Original, and strikingly Pithy for impact.
Chapter 3: Answer the big W’s to build core words that define and anchor your message’s purpose clearly.
Chapter 4: Experiment with core words and step into your customer’s point of view.
Chapter 5: Harness your audience’s deep love of music.
Chapter 6: Connect to your customer’s world via celebrities and popular media.
Chapter 7: Be HUMORiginal — but avoid clichés like the plague.
Chapter 8: Visualize your message using images and metaphors.
Chapter 9: Be counterintuitive and catch your audience off guard.
Chapter 10: Hold your audience’s attention through the power of stories.
Description
This book shows you how to craft messages and ideas that stick in the minds of your audience because they are Popular, Original and Pithy. Author Sam Horn offers a highly adaptable and systematic approach to creating pitches, titles and taglines that grasp people’s attention and win them over to your brand, product or idea.
Who Should Listen
- Anyone who wants to learn how to sell
- Anyone who has to deliver professional pitches or create titles or taglines
- Anyone who wants to share their ideas and make them stick