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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Though not rational, free markets today teem with irrational lures for the phool consumer everywhere.
Chapter 3: Reputation mining, one method of phishing for phools, played a central role in the 2008 financial crisis.
Chapter 4: Advertisers phish by crafting stories that slip into our minds, tugging at our emotions.
Chapter 5: Politicians phish by withholding sufficient policy information; big pharma similarly often phishes in comparable ways too.
Chapter 6: Innovations also create avenues for phishing and the tobacco industry is the master of them all.
Chapter 7: Wise laws and standardization can help keep consumers from being phished.
Description
Phishing for Phools (2015) reveals the ways in which modern free-market systems, so often praised as the epitome of rational exchange, are fueled instead by willful deceit, with the goal of pushing you to act against your self-interest.
Who Should Listen
- Economists or students examining free-market systems
- Any consumer interested in how the market works
- Socially-conscious business owners