If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered what top-tier magicians, high-stakes advertisers, and even psychopaths have in common when it comes to the art of influence?
- Did you know there’s a biological 'shortcut' in the human brain that allows expert persuaders to flip your perspective in a matter of seconds?
- What if you could decode the secret psychological triggers used by master manipulators to ensure you never get talked into something you don't want again?
Listen to Flipnosis — Free Audiobook
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Key Takeaways from Flipnosis
- Understand why persuasion is an essential societal tool that happens up to 400 times a day to prevent human interactions from devolving into violent coercion.
- Discover how to use primal 'key stimuli,' such as a simple physical gesture of submission, to naturally defuse conflict and pacify aggressive behavior.
- Learn how to bypass deception by intentionally increasing a person's cognitive load, making it mentally harder for them to lie and easier to tell the truth.
- Master the psychological trigger of 'social proof' to subconsciously influence decisions by tapping into the innate human urge to belong to a popular group.
- Uncover how professional persuaders exploit the 'fundamental attribution error' by framing information to control narratives and completely alter your perception of reality.
Learning Tools
Reinforce what you learned from Flipnosis
Mind Map
Flipnosis
The Reality of Persuasion
Frequency
Societal Necessity
Biological & Instinctual Triggers
Key Stimuli
Human Application
Loss of Instinct
The Three A's of Mental Blind Spots
Attention
Approach
Affiliation
Professional Framing
Fundamental Attribution Error
Narrative Control
Sensory Manipulation
Linguistic Reframing
Group Conformity & Radicalization
The Asch Effect
Polarization
Confirmation Bias
In-Group Rationalization
SPICE Formula for Split-Second Persuasion
Simplicity
Perceived Self-Interest
Incongruity
Confidence
Empathy
Defense & Ethics
Inoculation
Ethical Use
Quiz — Test Your Understanding
Question 1 of 7
According to the text, why is persuasion considered an essential part of society rather than just a common occurrence?
Flipnosis — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: A knack for persuasion
Chapter 3: Ways to hijack someone’s mind
Chapter 4: Masters of persuasion are everywhere around us
Chapter 5: The persuasive force of the masses
Chapter 6: The recipe for split-second persuasion
Flipnosis Summary & Overview
Flipnosis (2010) looks at the role of persuasion in our lives, and the social and biological underpinnings that allow some people to quickly and successfully encourage and convince those around them. By examining the science and looking at real-world master persuaders – from magicians and advertisers to criminals and psychopaths – you too can tap into the art of persuasion.
Who Should Listen to Flipnosis?
- Would-be social engineers, looking for a few tricks to improve their influence
- Free-thinkers who want to make sure that their choices are, in fact, their own
- Anyone who has been sold something they didn’t want, and were left wondering: What just happened?
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