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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Successful companies cultivate excess demand, using focused niche markets to spark intense customer desire.
Chapter 3: Disrupt the market through greater innovation and convenience, or by costing less.
Chapter 4: Create demand by offering exclusivity and a distinctive customer experience.
Chapter 5: Skip traditional marketing and craft something people simply can’t help talking about.
Chapter 6: Use updates to build anticipation and get customers subscribing.
Chapter 7: Engage your audience with informative and entertaining content.
Description
Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.
Who Should Listen
- Entrepreneurs and investors looking for the next big thing
- Students of marketing and business
- Readers interested in the secrets of success