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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The makeup of powerful advertising
Chapter 3: Commercials that truly sell last forever
Chapter 4: Talk shop with great B2B ads
Chapter 5: Research: the key to enduring success
Chapter 6: How to avoid the pitfalls of advertising
Description
Ogilvy on Advertising (1983) offers insights into the world of advertising from the Father of Advertising himself: David Ogilvy. With practical tips on copywriting, design, and media – and a showcase of iconic ad campaigns – it serves as both a guide and a manifesto for aspiring advertisers.
Who Should Listen
- Copywriters looking to up their advertising game
- Marketing maestros and branding buffs
- General ad enthusiasts