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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To capture our attention, marketers must focus their messaging primarily on the old brain.
Chapter 3: With proper preparation, you can prime your material so it resonates more powerfully with the old brain.
Chapter 4: Craft and deliver your message in a manner that appeals to the old brain.
Chapter 5: No matter what you’re presenting, you should always aim to appeal directly to the old brain.
Chapter 6: Close any deal by addressing customer objections with confidence.
Chapter 7: If you want people to trust you, you must be truly credible.
Chapter 8: Use vivid language and emotional stories to make your message sticky and memorable.
Chapter 9: Communicating with the old brain can also help you sell yourself during job interviews.
Description
By drawing from brain research and innovative marketing techniques, Neuromarketing (2002) offers insights into how we make buying decisions. Understanding the brain’s ancient decision-making processes will equip you with the tools necessary to close deals and motivate people.
Who Should Listen
- Anyone in sales and marketing
- People interested in how our brain affects our decisions
- Those wanting to become more influential