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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: We make snap judgments about messengers, not only about the message itself.
Chapter 3: A messenger’s social status shapes how we react to them.
Chapter 4: Perceived competence is a facet of status that helps create a powerful messenger.
Chapter 5: Signals of dominance can be a potent way to put a message across.
Chapter 6: We give more attention and respond better to attractive messengers overall.
Chapter 7: Messengers must find ways to connect with their audience.
Chapter 8: We all naturally respond well to warm messengers.
Chapter 9: Showing vulnerability helps us tap our audience’s deep empathy and willingness to help more.
Chapter 10: Whether a messenger is perceived as trustworthy or not greatly shapes the way we ultimately respond.
Description
Messengers (2019) is a fascinating exploration of why we listen to, follow, or believe in some people but not others. It explains why thoughtful experts are sometimes ignored in favor of confident blowhards. And it reveals why apparently irrelevant details, like the color of someone’s lipstick or the roundness of their face, can make a huge difference to how we respond to them.
Who Should Listen
- Communicators who want to step up their influence
- Professionals who want to be more persuasive
- Anyone who wants to find more ways to connect with the people in their lives