Made You Look

Made You Look (2024) is a guide that draws on the latest neuroscience research to study attention, memory, and what keeps the brain engaged. It presents a four-part framework for creating persuasive content that captures customers’ attention and influences their purchasing decisions.

• Marketers looking to create more compelling campaigns
• Public speakers who want to deliver memorable and impactful presentations
• Content creators striving to produce viral and shareable material

Carmen Simon is a cognitive neuroscientist and the chief science officer at Corporate Visions, where she has helped prominent brands craft memorable and actionable content using brain science. She holds doctorates in instructional technology and cognitive psychology, teaches at Stanford University, and is a recognized expert in presentation design, delivery, and audience engagement.