If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that there’s a specific biological trigger that determines whether a customer pays attention to your message or ignores it completely?
- Have you ever wondered why some ideas stick in the brain for years while others are forgotten in seconds?
- What if you could use a four-part neuroscience framework to guarantee your audience doesn’t just see your content, but actually acts on it?
Listen to Made You Look — Free Audiobook
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Key Takeaways from Made You Look
- Discover how to strategically use perceptual, semantic, affective, and repetition priming to make your content easier to understand and remember.
- Learn why repeating a core message four times is significantly more effective for audience retention than relying on traditional agenda and summary slides.
- Understand the psychology of embodied cognition and why acknowledging the brain's primal link to physical movement is crucial for impactful business communication.
- Find out how to put your message into motion using hands-on participation or strategic visual pacing to reduce your audience's cognitive load.
- Master the brain's reward systems by tapping into the powerful neurological triad of wanting, liking, and learning to craft deeply captivating presentations.
Made You Look — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Priming your listeners
Chapter 3: Thinking through the body
Chapter 4: Reward and pleasure
Made You Look Summary & Overview
Made You Look (2024) is a guide that draws on the latest neuroscience research to study attention, memory, and what keeps the brain engaged. It presents a four-part framework for creating persuasive content that captures customers’ attention and influences their purchasing decisions.
Who Should Listen to Made You Look?
- Marketers looking to create more compelling campaigns
- Public speakers who want to deliver memorable and impactful presentations
- Content creators striving to produce viral and shareable material
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